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A lot or a little?
The parents' guide to what's in this TV show.
What parents need to know
Parents need to know that the reality series EJ NYC, a spin-off of #Rich Kids of Beverly Hills, contains lots of arguing, strong sexual innuendo, and social drinking (wine, champagne). Curses are bleeped, but the word "bitch" is uttered more than frequently, and words such as "ass" are also audible. There are tons of high-end products and labels featured, including Cristal, Fendi, Chanel, Prada, and Dior. There's some discussion of family and pursuing a career, but most of the messages here are pretty superficial.
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What's the story?
EJ NYC, a spin-off of the reality series #Rich Kids of Beverly Hills, follows former cast member EJ Johnson as he returns to New York City to break into a fashion career. Best known for being the flamboyant son of legendary NBA basketball player Magic Johnson, he arrives with his designer outfits, accessories, and plans to move in with his sister, fashion student Elisa. Sparks fly as the close siblings get used to living with each other again, so they each turn to their own friends, including Drew, Sanaz, and Kyle, who are members of EJ's inner circle, and Samaria Smith, Elisa's best friend and the daughter of LL Cool J. EJ enjoys the high-end social life that his new home offers him, but he soon discovers that breaking into the fashion industry is extremely difficult.
Is it any good?
Like its sister show, this obnoxiously shallow series features all the highs and lows of self-absorbed people living privileged lifestyles in New York City. The immature, argumentative behavior is endless, and the constant high-fashion label dropping, exclusive parties, and other events only add to the lack of depth displayed here.
EJ's colorful behavior and flashy outfit choices may be entertaining to some, but they're often caricature-like, making it hard to take him seriously. Meanwhile, it's his sister Elisa, whose agitation is expressed more quietly, who often steals scenes. There's not a lot of substance here, but might fit the bill if you're looking for a guilty pleasure.
Talk to your kids about ...
Families can talk about how people appear on reality shows vs. how they are in real life. Do you think the cast of this show acts the same way when they're not on camera? Do they socialize or party as much as it seems? Or does the show make it seem that way to make their lives more interesting for viewers?
Often TV-sponsor product brands and labels are featured in reality shows. But when does this go too far? What are some ways featuring products on a TV show specifically targets kids?
For kids who love reality TV
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