Fashion Hunters TV Poster Image

Fashion Hunters



Fashion folks buy, sell, and obsess over high-end labels.

What parents need to know

Positive messages

This show romanticizes brand name fashions, especially very expensive, high-end labels. There's an emphasize on status, wealth, and outward appearance. On the positive side, highlighting second-hand goods reinforces the benefits of being environmentally friendly. 

Positive role models

The consignors are experts in the field of fashion in regard to designers and the monetary value of clothing. They are generally good natured toward each other and customers, but there is occasionally some cattiness and arguing. Some choose to sacrifice nutrition and other important goods in order to buy expensive clothing.

Not applicable

Some clothing showcases women's bodies in a sensual manner. Although no sexual activity is shown, there is rampant discussion of fashion in a sexualized manner. Consignors say they are having "an orgasm," "wet dream," and "shoegasm" at various points in the show. 


Descriptions of fashion in a sexual manner is common, referring to it as "orgasmic" and a "wet dream." Other audible language includes "ass," "label whore," and "s--t." The word "f--k" is fully bleeped, but not uncommon.


Prada, Gucci, and Louboutin are just a few of the designer brand names mentioned on the show.

Drinking, drugs, & smoking

Some social and celebratory drinking -- like champagne at a work event.

Parents Need to Know

Parents need to know that this reality show is all about buying, selling, and coveting very expensive designer fashion clothing. Brand names like Prada, Gucci, and Chanel are mentioned constantly, and there is a giddiness associated with the acquisition of these goods. Expect lots of casual, strong language ("ass," "whore"), plus some bleeped words ("f--k"), and lots of sexually suggestive language, like "shoegasm" and "wet dream" in reference to fashion items.

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What's the story?

A team of New York City consignment buyers, working out of the store Second Time Around, buy incredibly expensive designer clothing to resell at the store. The employees, Tara, Ambria, Karina, and Wilson, snap up fashion that's often selling at thousands of dollars or more.

Is it any good?


The show's main intrigue lies in the insanely expensive consignment fashion that the buyers discover in the closets of New York City's most well-heeled fashionistas. The majority of viewers who shop at stores whose price tags rarely run in the hundreds will likely marvel at the amount of time, effort, and cash spent in securing these items. 

While there's some fun to be had in gawking at the fact that a secondhand dress can cost $10,000, the level of consumerism showcased on the show is truly troubling. For kids who are budding clotheshorses, the overall focus on valuing clothing brands over anything else sends some troubling messages to young viewers. There may be value in watching the show and frankly discussing the issues related to couture fashion and expensive designer-related consumerism, but there aren't a lot of positive messages to be found here. 

Families can talk about...

  • Families can talk about shopping. Why would someone spend thousands of dollars on a single dress or pair of shoes? Is this a good use of money? Are you surprised at the prices people pay for clothes?

  • Would you spend money on clothing if it meant you would have to eat crackers or peanuts all month long? Why do you think that Ambria, one of the consignors, would make this choice? What would you be willing to sacrifice for?

TV details

Premiere date:October 4, 2011
Genre:Reality TV
TV rating:NR

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