For the Love of Ray J

Ray J claims to be looking for real love, but given the show's format, his intentions seem less than genuine. And the overall message? When 14 women are competing for the affection of one man, all bets -- and most of their clothes -- are off. There are a few women who refuse to play the stripper card, but they play the game in other ways.

Most women rely on raw sex to attract Ray J -- from wearing skimpy clothing (like bikinis and lingerie) around the house to grinding seductively in his lap to sliding down into a split and gyrating their buttocks in his face. There's also a Web cam challenge in which the women "perform" for Ray J remotely in an attempt to impress and arouse him. On the show's official Web site, things only get worse. A bonus video titled "Meet the Ladies" has the feel of an amateur porn film, featuring three contestants who talk to an unseen cameraman about themselves in a sexually charged way. One refers to herself in the third person: "Coco Rain is just pure sexiness. Whatever you want in a woman is what Coco Rain is about. She's wild, and she's crazy. You know ... she'll just have sex in different places, other than the ordinary. Outside, you know, like in a park or somewhere I'm not supposed to be." Another is shown ironing a pink thong, and when the iron tips over, spilling water, she says, "Oh, look, my panties are getting all wet."

Ray J is a multi-platinum recording artist, and shaping his persona is what this show is all about. His songs are prominently featured, and the show's Web site includes plenty of cross-promotional links.