Girl Scout Cookie Championship

TV review by
Emily Ashby, Common Sense Media
Girl Scout Cookie Championship TV Poster Image
Formulaic professional baking contest falls flat.

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A lot or a little?

The parents' guide to what's in this TV show.

Educational Value

Series intends to entertain rather than to educate. Viewers see the contestants use various baking and decorating techniques, but teaching skills is not a focus of the show.

Positive Messages

Female and male professional bakers compete, challenging gender stereotypes related to the field. Contestants hail from different backgrounds and ways of life; e.g., one episode features a man who refers to his past as a drag entertainer. Overall, contest is a friendly one; in some moments, competitors tease opponents in mostly good-natured ways. In addition to demonstrating creativity and a mastery of culinary arts, participants must deal with judges' criticism, stressful situations, solving problems on the fly.

Positive Role Models & Representations

Judges are honest but polite in their feedback. Competitors must manage their time well, solve problems creatively, and present their concoctions with confidence. Even though it's a contest, there is much mutual respect among competing bakers.

Violence & Scariness
Sexy Stuff

Infrequent use of mild swearing, such as "badass."


Series is an effective extended ad for Girl Scout cookies. Participants' professional work and their businesses get visibility as well, as do some of the locations where the taste tests happen. Girl Scout program receives accolades throughout.

Drinking, Drugs & Smoking

Occasionally recipes call for champagne.

What parents need to know

Parents need to know that Girl Scout Cookie Championship is a competition series in which contestants create desserts that incorporate favorite Girl Scout cookie flavors. A combination of judges' assessments and votes from amateur taste testers determine the winners through two rounds. The show also promotes the value of scouting through testimonials from participants, the general public, and a handful of scouts themselves, who also bestow on the contestants helpful tips about marketing and selling their products. Expect some infrequent language ("badass," for instance) and good-natured verbal sparring in the kitchen, but also plenty of creativity and masterful baking on display.

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What's the story?

GIRL SCOUT COOKIE CHAMPIONSHIP challenges professional bakers to create winning confections using Samoas, Thin Mints, Tagalongs, and other favorite Girl Scout cookie varieties. Hosted by Alyson Hannigan, each episode introduces five contestants who take their work to a new level, incorporating various themes and taking inspiration from the respective cookie flavors they choose. After their delicacies are judged by a panel of pros and a group of testers, three move on to the final round for a chance to win a dream vacation and Girl Scout cookies for a year.

Is it any good?

This show leans heavily on its connection to the famous cookie brand to gloss over the fact that it's an otherwise unremarkable addition to the reality competition rotation. The format smacks of too many other baking and cooking contests, and aside from the curiosity factor of the particular cookies themselves, there's little that distinguishes this series from the numerous others like it.

Even so, confectionary enthusiasts who do watch will find that the bakers are diligent, creative, and skilled at their craft. Also likable is how the show incorporates the Girl Scout mission beyond the cookies themselves. Participants and others reflect on scouting memories, and current scouts discuss the program's benefits and share some of their marketing techniques with the bakers. The bottom line? Girl Scout Cookie Championship doesn't attempt to reinvent the wheel of reality kitchen contests, but a niche audience of Girl Scouts and cookie fans may want to watch for novelty's sake.

Talk to your kids about ...

  • Families can talk about what distinguishes Girl Scout Cookie Championship from other baking contests on TV. Does the format of this show work for you? What might the show have done differently to make it stand out even more in the reality genre? 

  • In what ways do the contestants demonstrate perseverance and determination in this contest? What areas of your life have demanded those same qualities from you? What does it feel like to succeed at something that has been difficult to achieve?

  • Does this series act as an advertisement for Girl Scouts and/or their cookies? If so, is this intentional or accidental? Does what you see on TV influence what you like and don't like?

TV details

For kids who love baking

Themes & Topics

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