Girl Starter

TV review by
Melissa Camacho, Common Sense Media
Girl Starter TV Poster Image
Empowering start-up reality fun for future entrepreneurs.

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The parents' guide to what's in this TV show.

Positive Messages

Empowering and supporting women, the importance of teamwork, collaboration, failure. 

Positive Role Models & Representations

Mentors are honest, supportive. Women are from all walks of life. 


Occasional arguments, competitive behavior. Bullying referenced. 


Girl Starters, Staples logo featured. Products developed by the women shown. 

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Girl Starter is a reality competition that sends empowering messages about the ability of women from all walks of life to succeed in the business world. As expected from a competition, there’s some occasional disagreements and some competitive behavior, but this is minimal. It highlights the Girl Starter multi-media company, and logos for the organization, and show sponsors like Staples, are featured. Products created and marketed by the women are also shown. Young entrepreneurs will find it interesting and inspirational.

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What's the story?

Hosted by racer Collette Davis, and produced by Al Roker, GIRL STARTER is a reality series that gives young women between the ages of 18-24 a chance to break into the startup world. Eight women go to New York to compete in a series of challenges designed to test their grit, passion, and big ideas. They're also given lots of tools and knowledge to help them build their businesses. Those who don’t make the cut are eliminated. The winner of the competition gets $100K worth of seed money and services from Girl Starters, a multi-media company committed to promoting female entrepreneurs. 

Is it any good?

This positive and fun reality series features young women learning how to create brand new businesses in a supportive environment. While the women’s intelligence and ingenuity are highlighted, it also shows how they must cope with leaving their comfort zones, as well as be willing to work with each other in order to be more creative. It also highlights the importance of failing in order to reach eventual success. 

Girl Starter feels like a typical reality competition thanks to the challenges, eliminations, and other moments. However, all of this is offered in an environment that’s meant to build women up, rather than humiliate, sexualize, or tear them down. As a result, die hard reality competition fans may not find it very entertaining. Nonetheless, it offers powerful messages that budding entrepreneurs of all ages and genders can benefit from. 

Talk to your kids about ...

  • Families can talk about the challenges women face when trying to start their own companies. How much does gender impact their ability to succeed? What are some of the stereotypes that exist about women in businesses that may prevent them from being successful? How much does Girl Starter reflect reality?

  • How is Girl Starter like other reality shows? How does it differ? 

  • How do the women on this series show perseverance? What are some other important character strengths

TV details

Our editors recommend

For kids who love competiton TV

Character Strengths

Find more TV shows that help kids build character.

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