Hardcore Pawn
By Melissa Camacho,
Common Sense Media Reviewer
Common Sense Media Reviewers
Reality show reveals the quirky, dark side of the pawn biz.

A Lot or a Little?
What you will—and won't—find in this TV show.
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Based on 4 parent reviews
Hardcore Pawn is “must watch” TV
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UPDATE: This show sucks now.
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What's the Story?
HARDCORE PAWN follows the day-to-day madness at American Jewelry and Loan, Detroit's biggest pawnshop. Owner Les Gold, a fourth-generation pawnbroker, runs the business with the help of his adult children, Seth Gold and Ashley Broad. Together they decide what to offer for a wide range of items, including everything from jewelry to stripper poles and ponies. They don't always agree, but they always have each other's backs, especially when angry patrons get violent and/or threaten their lives.
Is It Any Good?
Hardcore Pawn highlights the process by which the enormous pawnshop buys and sells items, as well as the steps that the Gold family takes to ensure honest transactions. But the real entertainment comes from showing Gold and his kids discussing and negotiating over some of the more interesting and/or weird items that people attempt to pawn.
Like the people in the Vegas-centered show Pawn Stars, the Gold family promotes their business as a positive one. But this show has a grittiness to it that suggests a darker side to the work that they do. Aside from the continual presence of large guards and security devices, the show also tends to linger on some of the nasty and/or violent patrons that Gold and his kids deal with, as well as concerns for their safety. Some adult viewers may find it amusing, but it really isn't intended for kids.
Talk to Your Kids About ...
Families can talk about what a pawnshop is. What purpose does it serve? Can people get the things they pawn back? Is what pawnshops do legal?
How real do you think this show is? Is the Gold family's life/business really as eventful as the show makes it out to be?
What parts of the show do you think might be heightened/exaggerated for TV? What role does editing play in what viewers see?
TV Details
- Premiere date: August 16, 2010
- Cast: Ashley Broad, Les Gold, Seth Gold
- Network: truTV
- Genre: Reality TV
- TV rating: TV-14
- Last updated: October 24, 2022
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