Parents' Guide to

I Want to Work for Diddy

By Kari Croop, Common Sense Media Reviewer

age 14+

High-drama reality contest pushes the Diddy brand.

TV VH1 Reality TV 2008
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Just as Combs has many names, he's also many things -- including a designer, producer, aspiring actor, and father of six. But, above all, he's an expert promoter. (He's also hip to the power of television when it comes to plugging his products, thanks to the success of his Making the Band reality franchise.) In fact, that's the true genius behind I Want to Work for Diddy: It not only showcases several of Diddy's marquee brands, it also positions him as a godfather-esque mogul who makes things happen. It promotes several products at once -- including the man himself.

Of course, I Want to Work for Diddy isn't just about blatant promotion; it's also about giving one lucky young person a thankless job that could lead to bigger and better things. But applicants be warned: The road to success is more often than not paved with humbling tasks like picking up Combs' dry cleaning or auditioning a clown for one of his kids' birthday parties. The glamorous stuff comes later. Much, much later.

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