A Lot or a Little?
What you will—and won't—find in this TV show.
Stories introduce kids to basic concepts of how things work, especially in nature. A character taps trees for syrup; another searches a chicken coop for eggs, for example.
Strong messages about friendship, helping others, and working as a team. Each character brings a unique set of talents to the group, and the stories provide opportunities for them to use their gifts for the benefit of whole. Diversity is a celebrated trait of the friends. While most of the dolls are girls, there are a couple of boys as well.
Positive Role Models
The characters are exceedingly friendly, kind, and generous with their time and attention to others. Each has a special skill (working with animals, baking, being a leader, tending to boo-boos, etc.) that's illustrated within the stories.
Products & Purchases
A popular merchandise line inspired the show, so fans can find their favorite characters in toys, games, books, and on any number of other products marketed toward kids.
Parents Need to Know
Parents need to know that Lalaloopsy features characters from a popular line of toys for preschoolers, so the advertising tie-in is a major consideration in gaging whether the show is appropriate for your kids. The show is set in a colorful world around a cast of friendly rag dolls, each of whom is valued in the community for his or her unique talents and personality traits. The stories illustrate friendship, helpfulness and teamwork, all within the context of a challenge that the characters must overcome.
Is It Any Good?
Based on a line of dolls and accessories introduced in 2010, Lalaloopsy has the markings of a crafty marketing campaign to draw kids' attention toward the toy aisle. There's no doubt that the show's success will translate into sales; one visit to Lalaloopsy Land and your preschooler is bound to find a favorite character and coordinating pet, both of which are conveniently matched with an adorable replica on the store shelves. For parents looking to avoid this kind of hand-in-hand advertising, this series won't do you any favors.
That said, the show doesn't hang its hopes entirely on its existing familiarity with its target age group. Instead it makes a real attempt to impart some likable messages on young viewers, showing how diversity is beneficial to the characters as a whole and celebrating what makes each one unique. From nurses to dancers to budding arborists, these friendly dolls remind kids that it's great to be different, especially when you can use those differences to help others and be a good friend.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.