What parents need to know
Parents Need to Know
Parents need to know that Lalaloopsy features characters from a popular line of toys for preschoolers, so the advertising tie-in is a major consideration in gaging whether the show is appropriate for your kids. The show is set in a colorful world around a cast of friendly rag dolls, each of whom is valued in the community for his or her unique talents and personality traits. The stories illustrate friendship, helpfulness and teamwork, all within the context of a challenge that the characters must overcome.
What's the story?
LALALOOPSY follows the adventures of a group of lively rag dolls who live and play in their home of Lalaloopsy Land. Based on a toy line from MGA Entertainment, the show introduces Jewel Sparkles, Crumbs Sugar Cookie (voiced by Calista Schmidt), Peanut Big Top (Malia Ashley Kerr), Bea Spells-a-Lot (Hayley Stone), and their friends in their colorful world filled with fun. Each day brings opportunities for these pals to learn, solve problems, and express friendship in new ways, all the while playing, laughing, and having fun together.
Is it any good?
Based on a line of dolls and accessories introduced in 2010, Lalaloopsy has the markings of a crafty marketing campaign to draw kids' attention toward the toy aisle. There's no doubt that the show's success will translate into sales; one visit to Lalaloopsy Land and your preschooler is bound to find a favorite character and coordinating pet, both of which are conveniently matched with an adorable replica on the store shelves. For parents looking to avoid this kind of hand-in-hand advertising, this series won't do you any favors.
That said, the show doesn't hang its hopes entirely on its existing familiarity with its target age group. Instead it makes a real attempt to impart some likable messages on young viewers, showing how diversity is beneficial to the characters as a whole and celebrating what makes each one unique. From nurses to dancers to budding arborists, these friendly dolls remind kids that it's great to be different, especially when you can use those differences to help others and be a good friend.
Families can talk about...
Families can talk about what makes each of us different. Kids: What are some of your unique qualities? What traits do you admire in your friends? How do these differences make your friendships better?
What problem did the characters solve? How was teamwork an important part of the solution? How might you and your friends have done things differently?
Talk with your kids about what advertising is and how it works. Kids: Which of your favorite shows have coordinating toys or games in stores? Are you more likely to want a product if it has your favorite character's face on it? Does that make it better?