Parents' Guide to


By Emily Ashby, Common Sense Media Reviewer

age 4+

Cute rag dolls teach great lessons despite marketing ties.

Lalaloopsy Poster Image

A Lot or a Little?

What you will—and won't—find in this TV show.

Community Reviews

age 3+

Based on 3 parent reviews

age 2+

This title has:

Educational value
Great messages
Great role models
Too much consumerism
age 4+

30 min commercial disguised as a show

This show is insipid. I am disappointed with the storytelling, most of which mostly revolves around each character moaning about not being able to put on a party/show/event with some sort of lucky twist at the end, and very little actual problem solving. There is absolutely no educational value unless you want your child to grow up to be vapid and vain. The color palate of the animation is pastel dominated by light pink. I believe that this show could actually be harmful to young girls (and boys opinion of girls, if they would actually stand watching it.) I think the dolls the show is based on are cute, but the moment the toy company decided to put voices to the dolls their low opinion of the consumer became clear.

This title has:

Too much consumerism

Is It Any Good?

Our review:
Parents say (3 ):
Kids say (6 ):

Based on a line of dolls and accessories introduced in 2010, Lalaloopsy has the markings of a crafty marketing campaign to draw kids' attention toward the toy aisle. There's no doubt that the show's success will translate into sales; one visit to Lalaloopsy Land and your preschooler is bound to find a favorite character and coordinating pet, both of which are conveniently matched with an adorable replica on the store shelves. For parents looking to avoid this kind of hand-in-hand advertising, this series won't do you any favors.

That said, the show doesn't hang its hopes entirely on its existing familiarity with its target age group. Instead it makes a real attempt to impart some likable messages on young viewers, showing how diversity is beneficial to the characters as a whole and celebrating what makes each one unique. From nurses to dancers to budding arborists, these friendly dolls remind kids that it's great to be different, especially when you can use those differences to help others and be a good friend.

TV Details

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

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