Loaded
By Joyce Slaton,
Common Sense Media Reviewer
Common Sense Media Reviewers
Brit tech bros make a bundle in sharp, sweet comedy.

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Loaded
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What's the Story?
Yesterday, the quartet who built the popular Cat Factory app -- uptight Josh (Jim Howick), freewheeling Leon (Samuel Anderson), awkward Ewan (Jonny Sweet), and otherworldly Watto (Nick Helm) -- were just a bunch of broke geeks. Today, after a huge American corporation acquired their company for $46 million, they're all LOADED. They've made it! Or have they? While each man sets about gleefully spending some of their suddenly gotten gains, trouble is brewing in the form of their new boss, Casey (Mary McCormack), a fire-breathing phone dragon who's determined to make the Cat Factory team straighten up and fly right. And then there are all the changes slowly rippling through their personal life after the cash infusion. People say that more money only brings more problems. And in the case of these guys, they may be right.
Is It Any Good?
A main cast with what feels like genuine affection between them turns what could have been "English Silicon Valley" into something sweeter and more relatable. The Cat Factory lads -- and lads is what they feel like, despite the cast's 30-something age range -- are given to tech-bro-ish actions like hiring a barbershop quartet to croon "suck my balls" at rivals, or buying a palatial new mansion and riding scooters in the halls. But they're also cluelessly looking for love -- and validation -- in all kinds of places. Josh, who celebrates his cash infusion by buying a pair of new jeans, offers a round-the-world trip to his parents and tries to get back with his old girlfriend. Leon, he of the candy-apple-red new Ferrari, drives on over to his old high school to confront a teacher who didn't think he had a future. Ewan is so pixilated by his newfound bank balance that he accidentally gives £18,000 bonuses to all the employees.
The women of Loaded, meanwhile, are fully realized forces to be reckoned with. Casey (who tells her new employees to think of her like a sexy Darth Vader) barks demands and takes no prisoners; her chatty assistant, Naomi (Lolly Adefope), alternates between efficiency and letting her freak flag fly; and Josh's gamer ex-girlfriend, Abbi (Aimee-Ffion Edwards), gives Josh the kind of spiky feedback that's rare in real life -- and a pleasure to watch on TV. There are messages to be absorbed here about wealth and how it changes things; work, and what it's worth. But on the surface, this series is lovable and fun, the sort of thing that parents might want to watch with kids who dream about striking it rich in tech.
Talk to Your Kids About ...
How do Josh, Leon, Ewan, and Watto show perseverance and teamwork in creating and running a successful company in Loaded? What qualities do they have that make them keep striving and sometimes scoring? Why are these important character strengths?
How has technology affected the way young people think about the future in terms of college and careers? How is today's job market different from the one your parents entered after high school and college?
Why does the tech industry seem to attract a disproportionate number of men to women? Is there a gender advantage to being male, or is something else at play? Why do shows featuring teams of tech entrepreneurs seem to have mostly male casts?
TV Details
- Premiere date: July 17, 2017
- Cast: Mary McCormack, Jim Howick, Samuel Anderson, Jonny Sweet
- Network: AMC
- Genre: Comedy
- Character Strengths: Perseverance, Teamwork
- TV rating: TV-MA
- Last updated: February 26, 2022
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