My husband and I have watched this show since the pilot episode. It is NOT for kids under 17 -- the messages are too complicated and mature. There's enough smoking to make you get lung cancer through the television! But that's all within the 1960 context -- actually everything is within that time period, including all the sexual behavior, harrassment, treating of women, etc. It is an excellent view of some demographics of the past, and really makes you think about the present and how people treat each other today. The show is mainly a character treatment, so you have to stick with watching episode after episode to fully enjoy the show.