Man Shops Globe
By Kari Croop,
Common Sense Media Reviewer
Common Sense Media Reviewers
Reality show mixes travel with retail promotion.
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What's the Story?
Keith Johnson, a buyer at large for Anthropologie, takes viewers along on shopping trips to exotic locations around the world in MAN SHOPS GLOBE, a Sundance Channel series that shows how the high-end retailer finds unique items for its stores in the United States and Britain. On overseas excursions in France, Turkey, South Africa, England, China, Argentina, Brazil, India, and Scandinavia, Johnson combs crowded flea markets and works with local agents who help him find the next big thing. Each episode finds him in a different country and ends with a follow-up segment that reveals which items ended up in Anthropologie stores.
Is It Any Good?
If you can get past the fact that Man Shops Globe is basically a glorified Anthropologie commercial, it's a pretty fascinating portrait of how, art, creativity, and capitalism intersect. Johnson finds things that, to the untrained eye, might look like throwaways -- and then either sells them as-is, repurposes them, or has them reproduced for mass distribution. He also finds artists who are creating new and interesting objects and commissions original pieces that ultimately end up in stores -- or, in the case of a chandelier made from recycled materials that he found in South Africa, in the children's room at the White House. (You, too, can buy one for a mere $4,800.)
It's fun to watch Johnson shop. But it's important to remember that this isn't just a shopping spree; it's business, and Anthropologie is profiting from every deal he scores. In one episode, Johnson scours South Africa for new items and finds a rural artisan named Mr. Botha who makes furniture out of reclaimed wood using primitive tools and materials. Johnson falls in love with a particular style of chair and buys three; viewers don't hear how much he pays for them, but we later learn that Anthropologie has ordered as many chairs from Mr. Botha as he can produce in a year (chairs that, based on similar items on the company's website, will sell for about $200 -- or more). It would be interesting to know how much of that money will end up in Mr. Botha's pocket ... but that would probably take all the fun out of it.
Talk to Your Kids About ...
Families can talk about how this series helps promote the Anthropologie brand. Is the sales pitch subtle, or is it selling directly to consumers? Do you think the show will help sell more merchandise?
Johnson talks a lot about buying things that will "appeal to the Anthropologie customer." Who is this person? What type of life does he or she lead? How can you tell?
Had you ever been inside an Anthropologie store before seeing the show? Does seeing how the company acquires its signature pieces make you feel more positively about the brand or make you want to shop there? Why or why not?
TV Details
- Premiere date: October 7, 2009
- Cast: Keith Johnson
- Network: Sundance Channel
- Genre: Reality TV
- TV rating: TV-14
- Last updated: February 24, 2022
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