¡Nailed It! Mexico

TV review by
Melissa Camacho, Common Sense Media
¡Nailed It! Mexico TV Poster Image
Mexican counterpart of cooking comedy is funny, suggestive.

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Positive Messages

It's a competition, but no one takes it too seriously or expects to do a great job. It also reminds you that baking can be fun, but re-creating works of art isn't as easy as it looks. Some baking challenges reflect Mexican cultural norms and traditions, but most are similar to those in original U.S.-based series.

Positive Role Models & Representations

Host and the judges offer polite but honest feedback, celebrate everyone's effort. Some contestants are more competitive than others, but not by much. 


Glassware accidentally breaks, cakes fall apart, people yelp in frustration. Some mild ribbing between cast members.


Some mild innuendo that will likely go over the heads of young Spanish speakers. Most of it is lost in the English subtitles. 


A few strong words in Spanish, but no official cursing. The word "ass" is used in one episode. 


References to Teletubbies, Winnie the Pooh, J-Lo, Marc Anthony, and other characters and celebrities during exchanges. 

Drinking, Drugs & Smoking

Tequila is consumed in one episode. Liquor is occasionally on the ingredient list. 

What parents need to know

Parents need to know that ¡Nailed It! México is a Spanish-language reality baking competition that features all the lively fun and baking disasters that its U.S.-based sister series offers. There are a few strong words (including the English word "ass") and some mildly suggestive humor, some of which gets lost in the English subtitles. On occasion the judges consume tequila. 

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What's the story?

¡NAILED IT! MÉXICO, the Mexican installment of the Nailed It! series, features the country's finest amateur bakers re-creating sophisticated cake, bread, and pastry designs for cash and kudos. Each themed episode is hosted by comedian Omar Chaparro and overseen by head judge Chef Anna Ruiz, one of Mexico's most renowned cake designers. They are also joined by a celebrity guest judge. The winner of the first round gets a prize and a chance to win the golden chef's hat, but it's the winner of the second round who wins the grand prize of $200,000 pesos (approximately $10,000) and the trophy. 

Is it any good?

This fun Spanish-language series emulates the popular U.S. series by replicating the original set design and competition rules and some of the episode themes. It also features some U.S.-based judges, including famous baker Sylvia Weinstock, who offers her feedback with the help of a translator. But it also manages to throw some cultural elements into the baking mix, thanks to periodic infusions of local flavors, and iconic themes like piñatas and lucha libre. 

Like its sister show, ¡Nailed It! México is upbeat and lively. However, some of the humor is better understood and appreciated by those who speak Spanish, and who understand the cultural nuances associated with the banter. For those who do, it's laugh-out-loud funny. But the goofy heart of the series can be universally understood, as can the comedy of baking disasters. If this is what you're looking for, you won't be disappointed. 

Talk to your kids about ...

  • Families can talk about the cultural differences between ¡Nailed It! México and the original Nailed It!. Why does the show look so much like the U.S. version? What are the specific ways it differentiates itself?

  • What are the challenges that come with exporting a TV show idea from the United States to another country? Were there any risks associated with this series being produced for Mexican (and other Spanish-speaking) audiences? 

TV details

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