Common Sense Media Review
By Joly Herman
,
based on child development research. How do we rate?
Fallon shines in marketing show with big product placement.
Parents Need to Know
Why Age 11+?
Any Positive Content?
Where to Watch
Videos and Photos
On Brand with Jimmy Fallon
What's the Story?
In ON BRAND WITH JIMMY FALLON, Fallon (The Tonight Show with Jimmy Fallon) admits a couple of things. He loves catchy advertising and wants to create a reality show where contestants could work to create new, real-life marketing campaigns for major brands. He's got the enthusiasm for the project, but he knows he doesn't have marketing chops. So he entices marketing guru Bozoma Saint John to bring the experience. Contestants come from all walks of life to pitch their marketing ideas to executives of brands like Dunkin' Donuts and Southwest Airlines. Who will have the skills to bring their ideas to fruition?
Is It Any Good?
Fallon's guilty pleasure is green lit in this reality show that runs wild with the jingles and hooks of American marketing. On Brand with Jimmy Fallon shamelessly promotes its sponsors, which receive major nods while contestants work to create catchy marketing plans for their benefit.
One thing, though, is undeniable: Jimmy Fallon's enthusiasm is contagious. He creates a fun, uplifting vibe no matter where he inserts his Cheshire Cat smile. Families can enjoy indulging in this light-hearted show that boasts serious business themes together. Discussions about capitalism can wait for another time.
Talk to Your Kids About ...
Families can talk about teamwork in this show. How does a person's attitude affect a team? What attitude do you bring to teams you're involved with?
This show looks at how marketing solutions are created for major accounts. How does curiosity help get the creative process started? What do you do with your good ideas?
Contestants can't sit back and wait for their opportunity to shine; they need to use their talents and perseverance to advance to the next level. How does perseverance help you achieve your goals?
TV Details
- Premiere date : September 30, 2025
- Cast : Jimmy Fallon , Bozoma Saint John
- Network : NBC
- Genre : Reality TV
- Topics : Competition
- TV rating :
- Last updated : October 1, 2025
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by
Suggest an Update
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.
See how we rate