A Lot or a Little?
What you will—and won't—find in this TV show.
Themes include the importance of family and being proud of your heritage. Some of the issues that Latino communities deal with, like cultural assimilation, are addressed. Illegal immigration and living as an undocumented individual in the U.S. are also major themes.
Positive Role Models
Nobody is perfect, and everyone has dark secrets. Joe Sandoval is a strong patriarch who loves his family, but likes to be in control and will do what he has to to protect the business. Margaret Honeycroft is motivated by revenge, as are some of the other adult children.
The majority of the cast is Latino; some of these representations challenge stereotypes while others reinforce them. Occasionally Black and Asian individuals are visible in different scenes. A central character is LGTBQ+.
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Violence & Scariness
Yelling, arguing, threatening, and devious, vindictive behavior. People are slapped, punched, hit by cars, shot, and injured in other ways. References are made to abusive domestic relationships. People crossing the border are chased by law enforcement. Sex trafficking is a theme.
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Words like "damn," "hell," and "whore: are audible.
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Products & Purchases
Ford trucks are sometimes shown, as are some more expensive luxury cars. Microsoft Surfaces are also visible.
Drinking, Drugs & Smoking
The series centers around a winery, and wine is tasted and consume regularly. One cast member sells tequila. Prescription drug abuse is alluded to.
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Parents Need to Know
Parents need to know that Promised Land is a drama that focuses on an established and powerful Latino family that owns a vineyard in Northern California. Wine is constantly talked about, and is consistently visible and consumed. Like any soap opera, there's also lots of arguing, devious behavior, family strife, strong innuendo, and inappropriate relationships. Illegal immigration is a major theme, and there are some stereotypical representations of it throughout.
Is It Any Good?
The soap opera-like series offers lots of drama and scandal as the Sandovals negotiate the future of their family's winery. Part of the series feels like a Northern California version of Dallas, thanks to the intersecting narratives revolving around family strife, and the wealthy and influential people trying to take advantage of it. The ensemble cast of good-looking characters, each of whom are keeping potentially earth-shattering secrets from each other, only add to this. Throughout it all, Promised Land purposely highlights things like the importance of family, being bilingual, and generational assimilation in order to tell the story from a decidedly Latino point of view. But the plot lines focusing on illegal immigration and being undocumented (two things that the family patriarch is adamantly against) lean heavily into common, stereotypical media characterizations that undermine the show's attempts to legitimize the presence of an established and powerful Latino family in the United States. The result is a series that is trying to be inclusive, but the way it's going about it can be as uncomfortable as it is indulgent.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.