By Melissa Camacho,
Common Sense Media Reviewer
Common Sense Media Reviewers
Colorful show teaches problem-solving; tie-in merchandise.
A Lot or a Little?
What you will—and won't—find in this TV show.
Teaches kids about problem-solving, investigating, experimenting, categorizing, designing, and adapting. Ruby also steps into a number of "jobs," such as scientist and designer, in order to save the day.
It's good to help others. Try your best. Do things your own way. Something doesn't have to be perfect to be beautiful. Sometimes we're scared of things because we don't understand them, but learning can help. Making others happy feels good.
Positive Role Models
Ruby is positive and likes to help her friends, encouraging and soothing them when needed. She's responsible, resourceful, kind, and always eager to learn, although she makes up excuses to her parents to sneak away to Rainbow Village. Her parents are warm, supportive, and encouraging. They teach Ruby lessons but also laugh and have fun with her. The toy characters often celebrate each other and work together toward their goals.
Ruby is independent and takes on different jobs, like scientist and designer, introducing young girls to the idea that they can have different kinds of careers. Ruby's father designs dolls and plays with them with his daughter, showing that men can be sensitive and empathetic. But gender roles are reinforced elsewhere: a princess who loves jewels and ballet, and a prince who likes bugs. Ruby and her parents are White. Many other characters are toys such as elephants and rabbits, but those based on humans all have light skin tones. Some diversity within the voice cast, with elephant toy Mayor Ling Ling voiced by Korean American actor Johnny Yong Bosch and Gina voiced by Chinese Canadian actress Shannon Chan-Kent.
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Violence & Scariness
Characters sometimes take a tumble or are hit by objects, but no one gets hurt. There are moments where they're scared by strange noises, shadows, etc., but Ruby always investigates to show there's nothing to be scared of.
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Products & Purchases
Lots of Ruby's toys and accessories are sold in certain markets -- e.g., the character's magic suitcase, which opens on-screen in the same way the toy does in real life.
Parents Need to Know
Parents need to know that Rainbow Ruby is an animated preschool series that offers positive lessons about problem-solving, friendship, and kindness. It's fun and colorful, and musical in places. There are a few gentle tumbles/collisions or scary noises, but no one gets hurt, and the main character is very reassuring. Many of the characters and items used to fix things are available as a toy range to tie in to the series.
Where to Watch
Videos and Photos
Based on 4 parent reviews
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What's the Story?
In RAINBOW RUBY, 6-year-old Ruby (voiced by Alyssya Swales) likes to spend time at her house playing with Choco, her teddy bear. When Choco's heart flashes and plays music, they rush to her room and transport themselves to Rainbow Village, where her help is needed to solve problems using the contents of her Rainbow Roller bag. Here, all her toys come alive to join her, including her friends Gina (Shannon Chan-Kent) the wooden pirate, dolls Jessy (Kate Higgins) and Princess Kiki (Colleen O'Shaughnessey), and the town's mayor, Ling Ling (Johnny Yong Bosch) the elephant.
Is It Any Good?
This colorful series, which airs around the world in multiple languages, is designed to teach kids about problem-solving. Rainbow Ruby also underscores the importance of friendship, forgiveness, and helping others. Ruby relies heavily on the items she has in her fully stocked suitcase to fix each situation -- usually introduced by Mayor Ling Ling. As a result, Rainbow Ruby creates a lot of merchandising options. But this doesn't dilute the important lessons it teaches about exploring, learning, and trying your best to resolve difficult situations, rather than getting upset or giving up.
Talk to Your Kids About ...
Families can talk about the different problems that Ruby solves when she visits Rainbow Village. How does she go about doing it, and what skills does she use?
Do you think Rainbow Ruby is trying to sell merchandise? What are some ways that we can help kids understand the ways that media markets to them?
Teamwork, perseverance, and curiosity are important themes in the series. Can you think of times that these traits have helped you solve a problem in your own life?
- Premiere date: February 26, 2016
- Cast: Alyssya Swales, Johnny Yong Bosch, Colleen O'Shaughnessey
- Network: Online
- Genre: Kids' Animation
- Topics: Friendship, Great Girl Role Models
- Character Strengths: Curiosity, Perseverance, Teamwork
- TV rating: TV-Y
- Last updated: June 7, 2023
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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