Rip the Runway
What parents need to know
Parents Need to Know
Parents need to know that this hip-hop runway show is heavy on product placement. Advertorial segments include promotions for gum, bras, and T-shirts. While some male models appear, most of the models are women, and their bodies (in a range of sizes) are given lots of attention, especially during the swimwear portion. Some flirtation and sexually suggestive scenarios are briefly played out on the runway, like when a male performer stands behind a female model and thrusts his hips back and forth near her bottom.
What's the story?
RIP THE RUNWAY is part fashion show, part live musical performance. Featuring new and established fashion designers and rap and R&B artists, the show focuses on clothes and music oriented toward the hip-hop lifestyle. Accompanied by lively background music, the models strut down the runway with a bounce in their step and often engage with the enthusiastic audience. It's a much more participatory experience than fashion shows in which the models are mere mannequins. The featured styles and clothes include a broader range of body types and sizes than the more traditional runway displays do, as in one episode when designers for full-figured men and women took center stage with their fabulously large models.
Is it any good?
Despite the show's low production values and amateur hosting, the runway segments can be quite entertaining to watch, especially for those with an interest in the industry. But on the downside, product placement is ridiculously blatant. While viewers might forgive some clothing-hawking during a fashion show (the hosts interview the designers after each segment and ask where their clothes are sold), the backstage mini-segments are really mini-advertisements. A host appears with a microphone -- as if to gather a group of models and industry types from amid the bustling scene -- and engages people in conversation about how fabulous Trident gum is, or how nicely Hanes T-shirts fit.
All in all, Rip the Runway is a mixed bag. The fashion and music are lots of fun, and teens interested in design and hip hop might enjoy dipping in and out of the show, especially since ultra-popular designer/rappers make appearances. Parents might be able to use the show as an opportunity to reinforce critical thinking skills as they relate to media -- and especially advertising.
Families can talk about...
Families can talk about the power of advertising. How aware of product placement are you? Have you found yourself wanting or craving something after seeing it on television? Do you think advertising that's embedded in shows -- rather than shown in separate commercials -- is more effective? Why or why not? Families can also discuss how this show portrays the hip hop lifestyle. Is it positive or negative? Why?