Secret Millionaires Club TV Poster Image

Secret Millionaires Club



Warren Buffett's animated money lessons are fun for kids.

What parents need to know

Educational value

The show introduces kids to the basic concepts of money and business, including developing a business plan and estimating a profit margin. The stories relate corporate concepts to a smaller scale and kid-size projects like hosting a fundraiser for a school trip.

Positive messages

The series promotes financial awareness and introduces kids to concepts related to business and money. The stories have strong themes about teamwork, ingenuity, determination, and learning from your mistakes, with subtler reminders about pinching pennies in references to shopping at thrift stores and finding less expensive ways to enjoy hobbies like skateboarding. The multicultural cast includes both boys and girls, and the teens use modern technology like the Internet, GPS, and email in a positive way that helps them learn and improve their skills.

Positive role models

Buffet offers the teens sound advice in money matters as well as in life lessons, encouraging them to turn their failures into learning experiences, set achievable goals for themselves, and visualize a plan to get them to their destination. The teens present great models of friendship, conflict resolution, and teamwork.

Violence & scariness
Not applicable
Sexy stuff
Not applicable

No cursing, but there's some occasional slang like "OMG."


Guest stars like Jay-Z get some face time and the opportunity to promote pet projects like his charity foundation, as does investing guru and show sponsor Warren Buffet.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this animated series introduces kids to financial concepts and business practices like devising a plan, advertising, creating a partnership, and learning from your mistakes. Show sponsor Warren Buffett's animated character dispenses advisory mantras like "See your future, be your future" throughout each episode, guiding the teen characters toward success in their business endeavors. All of the show's themes can be applied to life as well as to business, so even if your kid isn't building his own portfolio, he'll still walk away with some positive and reliable advice about success in general. Money aside, the teens are strong models of healthy conflict resolution, teamwork, respect, and creative thinking.

What's the story?

SECRET MILLIONAIRES CLUB centers on four money-savvy 14-year-olds who form a club to share what they know about finances and investing and to inspire other kids to be smart with their own cash. Elena, Radley, Jones, and Lisa have different interests and vastly different personalities, but that doesn't stop them from forming strong bonds over their shared appreciation for sound business practices and oversized dreams. When they find themselves in need of guidance, they turn to their mentor, Warren Buffett (voiced by himself), for advice in business and in life.

Is it any good?


This animated show inspired by a web series of the same name does a good job of disguising the quality education it doles out within likable storylines and scenarios that are relatable to kids. They won't be thinking about the lessons they're getting in creating a business plan and being dependable when they root for the characters' success with their school fundraiser, for example, but if you ask them, they're likely to repeat at least a few of the messages about perseverance, resourcefulness, and philanthropy that are underscored throughout the story.


There's plenty of reason to feel good about your kids tuning in to Secret Millionaires Club, from the diversity that's reflected in the characters to the way the teens relate to each other and to their knowledgeable and non-judgmental mentor. All of the messages your kids glean from the content can be related to their everyday lives as well, especially with a little prompting from you. The show does incorporate some famous faces (or animated versions of them, at least) like Jay-Z, who take the opportunity to promote their own causes, but that's a small hiccup in an otherwise worthwhile kids' show.

Families can talk about...

  • Families can talk about money practices. What are some good habits you already have with regard to your money? Where does your money come from? How much do you save? What are some ways that advertisers try to make you spend your money?

  • Kids: How do the story's messages about business relate to your life? What lessons did you learn from the experience? 

  • Who are some of your mentors? How do they act as role models for different aspects of your life? What qualities are important to you in a role model? Has a role model ever let you down? If so, how did it feel? 

TV details

Premiere date:October 23, 2011
Cast:Warren Buffet
Network:Discovery Family Channel
Topics:Great boy role models, Great girl role models, Numbers and letters
Character strengths:Self-control, Teamwork
TV rating:TV-Y7
Available on:Streaming

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Kid, 11 years old October 26, 2011

You misspelled "Buffett" CSM!

OK, don't get me wrong, I like this show, but CSM, you are terrible at spelling! First of all, it's "Warren Buffett" not stinking "Warren Buffet"! If you spelled "Buffet" instead of "Buffett" in a spelling bee, you'd lose! So get your spelling right, Common Sense Media, or more like Common Spelling Errors Media!!
What other families should know
Educational value
Great messages
Great role models


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