Common Sense Media Review
Sneaker docu padded with brand marketing.
Parents Need to Know
Why Age 13+?
Any Positive Content?
Where to Watch
Videos and Photos
Sneaker Wars: Adidas vs. Puma
Parent and Kid Reviews
What's the Story?
Sneaker Wars: Adidas vs. Puma tells the story of two brothers who each founded their own athletic shoes business. As Adidas and Puma each grew in notoriety, the rivalry stayed intact and even divided the small town where both companies are located, right across the river from one another.
Is It Any Good?
There's a fascinating story at the heart of this decades-old rivalry. But Sneaker Wars: Adidas vs. Puma merely uses it as window dressing to advertise both brands. If it were a feature-length documentary, it might have worked. As a series, it's stretched way beyond what the story of the rivalry can bear, padded out with segment after segment of endorsements.
Talk to Your Kids About ...
Families can talk about sneakers. What sneaker brands were you familiar with before watching this series? What surprised you about the history between Adidas and Puma?
How does the rivalry affect the two brands' business? How does it affect their employees? What is unique about this rivalry?
How much of Sneaker Wars do you think is legitimate history? How much do you think is PR for the brands? How can you tell the difference?
TV Details
- Premiere date : September 24, 2025
- Networks : Hulu , Disney+
- Genre : Reality TV
- Topics : Competition , History ( War: WWII ) , Sports
- TV rating :
- Last updated : September 29, 2025
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by
Suggest an Update
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.
See how we rate
