TV review by
Marty Brown, Common Sense Media
Sneakerheads TV Poster Image
Sneaker-culture comedy has product placement, profanity.

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Kids say

age 13+
Based on 2 reviews

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A lot or a little?

The parents' guide to what's in this movie.

Positive Messages

It's about financial prudence, honesty in relationships, the cost of blind loyalty, and the ups and downs of street entrepreneurship.

Positive Role Models

Sneakerheads' central character is learning how to put the needs of his family over his own desires.


No physical violence is shown but occasional threats are made (e.g. "I hope you get hit by a bus").


Limited to non-graphic romantic relationships, though sometimes characters describe sneakers in a sexual way.


Profanity, including "f--k" and "s--t," is used frequently and is sometimes even used by young kids.


Sneaker culture is a consumerist culture, and brand names of shoes are frequently shown and discussed. Other product placement occurs frequently, including credit cards, restaurant chains, retail stores, etc.

Drinking, Drugs & Smoking

Characters drink alcohol. 

What parents need to know

Parents need to know that Sneakerheads is a comedy about a couple of friends trying to get rich quick via their obsessive knowledge of sneaker culture. The characters come up with schemes to obtain specific pairs of shoes and flip them for a profit. Consumerism is front and center here: sneaker brands and styles are shown and name-checked throughout each episode and plenty of other product placement shows up as well. Characters use profanity consistently, including "f--k" and "s--t." Though funny money-making schemes make up most of the plot, Sneakerheads is essentially about learning to make responsible decisions for oneself and family.

User Reviews

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Teen, 13 years old Written byCHAD12344321 October 6, 2020


Awsome show some ocasional swearing but really funny
Teen, 13 years old Written byDualAtom5 October 3, 2020

great show, lots of language

this is a really great show if you have a sneakerhead in your family. the show is essentially about Devin, a former sneakerhead-turned-stay-at-home-dad who goes... Continue reading

What's the story?

SNEAKERHEADS finds Devin (Allen Maldanado), a sneaker-obsessed stay-at-home dad, sneaking off to buy a new pair. He runs into an old friend, Bobby (Andrew Bachelor), who convinces him to make an investment he can't afford. The two quickly find themselves involved in the underground sneaker trade, eventually teaming up with the connected Nori (Jearnest Corchado) and novice Stuey (Matthew Josten) to track down a rare set of kicks that might not even exist.

Is it any good?

The world of sneaker culture is full of drama and the perfect setting for a heist-type sitcom set-up, but the material here doesn't ever really live up to the promising premise. Just about every joke has been recycled and reused since the dawn of the Air Jordans in the 1980s. But the cast is charming, no matter how well worn the jokes feel, and the characters' schemes keep things from standing in one place for too long, making for fleet entertainment -- but Sneakerheads is nothing to get obsessed over.   

Talk to your kids about ...

  • Families can talk about sneaker culture. What is sneaker culture? Why do people line up around the block to buy new sneakers when they're released? How do the different characters on Sneakerheads try to exploit sneaker culture in order to make money?

  • How does Devin's obsession with sneakers effect his relationship with his family? How does Christine feel about Devin's sneaker hobby?

  • Families can talk about hobbies. Is there something you love to collect? What makes it your favorite thing? How do you manage your spending around it?

TV details

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