My daughter is almost 3 and loves this! I still think it would have been better to wait until she was a bit older to introduce her to Speed, but now she's hooked, telling me Speed loves tickles and wanting to go to the park in the Mach 5. There is a lot of fist fighting and explosions. No language, and a strong sense of right and wrong. At this age, parents may want to be extra vigilant about the messages. I talked to my daughter about not hitting and she responded well to that and it hasn't been an issue. She loves the cars and the characters and the family dynamics and friendships. I think Speed is her first "hero," saving the day and taking care of people and making sure they're okay when they are hurt.