A Lot or a Little?
What you will—and won't—find in this TV show.
Money is priveleged above all else in this show. There is little mention or analysis of why the storage unit owners could not pay for their units. Instead, the show focuses on the competition between the bidders and makes the auctions into a game, when the reality is likely much more sad.
Positive Role Models
The four main characters present themselves as aggressive, foul-mouthed, and money hungry. They are sometimes savvy about antiques and the value of merchandise.
Violence & Scariness
There is no physical violence, but the four main characters are verbally aggressive and use language that could provoke violence.
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Sex, Romance & Nudity
Pornography is often found in the storage units, though no explicit images are shown onscreen.
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Fully bleeped out language includes many instances of "f--k," "a--hole," and "s--t."
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Products & Purchases
Some brand names mentioned.
Drinking, Drugs & Smoking
Main characters refer to their jobs as "addiction" and refer to "chasing that high."
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Parents Need to Know
Parents need to know that while the four main subjects in this auction-oriented reality show are verbally abusive, boastful, and interested in only one thing: money. Strong language is fully bleeped out, but kids will still know that cursing is happening at a steady rate. Aside from the colorful characters, the show holds little appeal for kids.
Is It Any Good?
While the producers of STORAGE WARS try their best to inject excitement in the show through the use of excessive visual and sound effects, there is little real excitement in this series. The buyers refer to bidding on the storage units as "chasing that high" and "my addiction," which makes their actions seem less a career path and more a reason to join a 12-step group.
The four main characters are all men who brag, swear, trash talk, and generally act as if they're thugs who may break into fisticuffs at any moment. Barry, identified as "The Collector," is the most levelheaded of the bunch, yet he too indulges in iffy behavior, including bringing a little person to an auction, who's then given stilts and night vision goggles to use to peer into the storage units. Jarrod's wife Brandi seems to be the sole voice of reason among these modern-day hunters whose misplaced aggression seems to guarantee poor decision making at every turn. While the idea of storage locker secrets is a compelling one, the focus on unappealing characters instead of mystery, discovery, and background makes this show hollow and empty.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.