TV review by
Joyce Slaton, Common Sense Media
Superstore TV Poster Image
Popular with kids
Big-box workplace comedy is diverse, pretty funny.

Parents say

age 14+
Based on 10 reviews

Kids say

age 12+
Based on 16 reviews

A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

Different types of people can relate to each other in the work place, and some have closer bonds than others. 

Positive Role Models & Representations

The superstore employees are mostly hardworking and helpful to customers but mock each other incessantly, openly and secretly. Some are nicer to people than others. 


Mostly silly events, like obvious stealing and trying to break things, but sometimes crosses the line,  like when a man pretends to hold up the store with a gun and threatens to kill people as a stunt.  


Some strong innuendo, including people asking sexually harassing questions, flirting, dating, and pregnancy. One episode features a stripper. People are shown in their underwear, have nude photos taken of them (but nothing is shown), and there are references to bondage. All of this is intended to be more funny than sexual. 


"hell," "damn," occasional (bleeped) curse words. 


Brands visible on store shelves, only some of which are fictitious. 

Drinking, Drugs & Smoking

References to drugs. An episode features people stealing medications. 

What parents need to know

Parents need to know that Superstore is a workplace comedy about employees of a big-box store. On the good side, the cast boasts extensive diversity and the show takes pains to make points about class and race; on the bad side, there's some strong sexual innuendo. There's some language (including the occasional bleeped curse word), brands are frequently visible on store shelves where employees work, and there's some cartoon-like comic violence, including a few stunts cross the line (like a fake hold up). 

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User Reviews

  • Parents say
  • Kids say
Parent of a 5-year-old Written byKayla S. November 7, 2017

Not family friendly, vulgar content

The first season was okay and somewhat funny. Type of show you tolerate as you wind down and veg on some tv. The most recent season is horrible! It’s like th... Continue reading
Adult Written bytweendad January 5, 2016

Good potential but dragged down with cheap humor

Not for kids. CSM had it rated at 10+ and I had to join so that I could try to change that. This not a show for a 10 year old. Crude and full of sexual humor a... Continue reading
Teen, 16 years old Written bysleepie April 5, 2020

underrated fox comedy.

My mum actually introduced me to this show about a year ago. I've drawn fanart, introduced the show to peers, and probably have seen every episode at least... Continue reading
Teen, 13 years old Written bySomebody26 November 6, 2018

Give it a Chance

Every season keeps getting funnier, so be patient. Superstore's method to create their stories never gets old. Usually one or more characters cause a big c... Continue reading

What's the story?

Created by one of the producer of The Office, SUPERSTORE is a workplace comedy about the employees at a big-box store. They're all doing time in blue vests: naive new hire Jonah (Ben Feldman of Mad Men), jaded veteran Amy (America Ferrera), clueless supervisor Glenn (Mark McKinney), and overeager manager Dina (Laura Ash). The customers may be cranky and weird, the store policies inexplicable, the many trainings nap-inducing. But when all's said and done, the superstore is like a kind of home and the people who work in it a reluctant kind of family -- or as annoying and ever-present as family, anyway. 

Is it any good?

The clichéd, but mildly funny, character-driven series is full of great actors and mediocre writing. The The Office-type humor, right down to the meeting scenes attended by dead-eyed employees and presided over by a quixotic manager, feels tired and misplaced. As a result, what could be laughable moments sometimes falls flat. 

Superstore isn't always fresh enough to be funny, and some of the characters aren't real and relatable enough for us to enjoy watching them placed in absurd situations. But performances by folks like Ben Feldman and America Ferrara manage to generate some smiles, even if you don't find yourself laughing out loud. 

Talk to your kids about ...

  • Families can talk about why workplace comedies are such a staple on television. What is it that's funny about a group of people who must be together for hours a day but wouldn't otherwise be friends? 

  • Superstore was created by a producer of NBC comedy The Office. How is it like that show? How is it different? 

  • How are viewers supposed to feel about the characters on Superstore? Are some supposed to be relatable and some absurd? Which characters are which, and how can you tell? 

TV details

For kids who love comedy

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