Superstore
Parents say
Based on 15 reviews
Kids say
Based on 72 reviews
Common Sense is a nonprofit organization. Your purchase helps us remain independent and ad-free.
Superstore
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
Suggest an Update
A Lot or a Little?
The parents' guide to what's in this TV show.
What Parents Need to Know
Parents need to know that Superstore is a workplace comedy about the employees of a big-box store. The cast boasts extensive diversity, and the show takes pains to make points about class and race. There's strong sexual innuendo and language including "hell," "damn," and the occasional bleeped curse word. Brands are frequently visible on store shelves where employees work. Occasional cartoon-like violence includes a few stunts that cross the line from comedy into more serious territory (like a fake robbery). Later seasons introduce storylines centered around fighting for important causes.
Community Reviews
Good for kids above 8/9
Report this review
Handles many issues well with humour
Report this review
What's the Story?
Created by one of the producers of The Office, SUPERSTORE is a workplace comedy about the employees at a big-box store. The characters doing time in blue vests include naive new hire Jonah (Ben Feldman of Mad Men), jaded veteran Amy (America Ferrera), clueless supervisor Glenn (Mark McKinney), and overeager manager Dina (Laura Ash). Their customers may be cranky and weird and the store policies inexplicable, but when all's said and done, the superstore turns out to be a kind of home, and the people who work in it are a reluctant found family -- or as dysfunctional and unavoidable as family, anyway. Underlying the comedy are stories about people trying to do their best amid challenging circumstances and coming together when things get tough.
Is It Any Good?
This funny character-driven series is full of great actors and clever writing. Superstore uses familiar sitcom beats, including meeting scenes attended by dead-eyed employees and presided over by an overly enthusiastic manager. What distinguishes the show is how it champions ordinary working-class Americans and skewers the absurdities of late capitalism.
The chemistry between will-they-or-won't-they leads played by Ferrara and Feldman generates smiles, and the supporting cast of misfits keeps viewers laughing out loud.
Talk to Your Kids About ...
Families can talk about why workplace comedies like Superstore are such a staple on television. What's funny about a group of people who must be together for hours a day but wouldn't otherwise be friends?
How are viewers supposed to feel about the characters on Superstore? Are some supposed to be relatable and some absurd? Which characters are which, and how can you tell?
How do the characters demonstrate compassion, empathy, and teamwork? Why are these important character strengths?
TV Details
- Premiere date: November 30, 2015
- Cast: Ben Feldman, Mark McKinney, America Ferrera
- Network: NBC
- Genre: Comedy
- Topics: Activism, Friendship
- Character Strengths: Compassion, Empathy, Teamwork
- TV rating: TV-14
- Last updated: March 12, 2023
Our Editors Recommend
-
The Office
Workplace spoof is hilarious but filled with mature humor.
-
A to Z
Mild and charming romantic comedy with some innuendo.
-
30 Rock
SNL alums craft clever media satire.
For kids who love comedy
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.
See how we rate