Big-box workplace comedy is diverse, pretty funny.
Parents Need to Know
Why Age 14+?
Any Positive Content?
Parents Need to Know
Parents need to know that Superstore is a workplace comedy about the employees of a big-box store. The cast boasts extensive diversity, and the show takes pains to make points about class and race. There's strong sexual innuendo and language including "hell," "damn," and the occasional bleeped curse word. Brands are frequently visible on store shelves where employees work. Occasional cartoon-like violence includes a few stunts that cross the line from comedy into more serious territory (like a fake robbery). Later seasons introduce storylines centered around fighting for important causes.
Sex, Romance & Nudity
some
Strong innuendo, including people asking sexually harassing questions. Flirting, dating. One episode features a male dancer who does a striptease. People are shown in their underwear and have nude photos taken of them (nothing sensitive shown). References to bondage. All of this is intended to be more funny than sexual.
Did you know you can flag iffy content?
Adjust limits for Sex, Romance & Nudity in your kid's entertainment guide.
Mostly silly events, like obvious stealing and trying to break things. Sometimes this crosses the line, like when a man pretends to hold up the store with a gun and threatens to kill people as a stunt.
Did you know you can flag iffy content?
Adjust limits for Violence & Scariness in your kid's entertainment guide.
With plenty of humor, Superstore sheds light on people who are often overlooked. Amy, a Latina working mom, steadily climbs the management ladder over the years. While portrayed as inspirational, she remains a three-dimensional character who struggles to balance challenges of everyday life with her dreams. Her colleagues are incredibly diverse: Cheyenne is a mixed-race Japanese American teen mom. Filipino American Mateo is queer and an undocumented immigrant. Garrett is a Black wheelchair user (though the actor who plays him is nondisabled). Sandra is played by an actress of Native Hawaiian and Japanese descent and is one of several full-figured cast members. Most characters are in their 20s and 30s, but older adults round out the ensemble, such as Brett and Myrtle -- both played by actors over 70 -- calling attention to the fact that many folks can't afford to retire. The series empathizes with people from lower- and middle-class backgrounds in their demands for more fair and equitable working conditions.
Did we miss something on diversity?
.
Positive Messages
a lot
Different types of people can relate to each other in the workplace, and those differences can make for richer relationships. Problems faced are relatable for many working-class Americans. Beyond the conflicts and hijinks played for laughs, the store's employees come together when forced to fight greater injustices, such as when they try to save a co-worker from being deported or unionize for better treatment. Although they may not always be successful, there's strength in numbers.
Positive Role Models
a lot
The superstore employees are mostly hardworking, but they're also deeply human. Nobody is perfect, and neither are their lives, which are filled with challenges that they must overcome, usually by working together as a team. Despite frequent mocking and outward pettiness, characters learn compassion and empathy when times get tough.
Parents say that while the show can be funny and appealing to older kids and teens, it contains numerous sexual innuendos and inappropriate content that may not be suitable for younger viewers. Many parents express concerns over the level of crude humor presented, arguing that it goes beyond just benign jokes and may not be appropriate for audiences under 12 or 13.
mixed humor appeal
sexual innuendos
inappropriate for younger
suitable for teens
parental concerns
бечал
Summarized with AI
age 12+
Based on 89 kid reviews
Kids say the show is a hilarious workplace comedy that tackles real-world issues such as relationships and social justice, but it features numerous sexual references and mature themes, making it more suitable for older kids, particularly those aged 12 and up. While many viewers find the humor and character development enjoyable, there are concerns about the appropriateness of content for younger audiences, with some suggesting it may not be suitable for children under 12 due to the amount of suggestive language and scenes.
workplace comedy
mature themes
sexual references
suitable for older kids
humor and character development
Summarized with AI
What's the Story?
Created by one of the producers of The Office, SUPERSTORE is a workplace comedy about the employees at a big-box store. The characters doing time in blue vests include naive new hire Jonah (Ben Feldman of Mad Men), jaded veteran Amy (America Ferrera), clueless supervisor Glenn (Mark McKinney), and overeager manager Dina (Laura Ash). Their customers may be cranky and weird and the store policies inexplicable, but when all's said and done, the superstore turns out to be a kind of home, and the people who work in it are a reluctant found family -- or as dysfunctional and unavoidable as family, anyway. Underlying the comedy are stories about people trying to do their best amid challenging circumstances and coming together when things get tough.
This funny character-driven series is full of great actors and clever writing. Superstore uses familiar sitcom beats, including meeting scenes attended by dead-eyed employees and presided over by an overly enthusiastic manager. What distinguishes the show is how it champions ordinary working-class Americans and skewers the absurdities of late capitalism.
The chemistry between will-they-or-won't-they leads played by Ferrara and Feldman generates smiles, and the supporting cast of misfits keeps viewers laughing out loud.
Talk to Your Kids About ...
Families can talk about why workplace comedies like Superstore are such a staple on television. What's funny about a group of people who must be together for hours a day but wouldn't otherwise be friends?
How are viewers supposed to feel about the characters on Superstore? Are some supposed to be relatable and some absurd? Which characters are which, and how can you tell?
How do the characters demonstrate compassion, empathy, and teamwork? Why are these important character strengths?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.