TV review by
Joyce Slaton, Common Sense Media
Superstore TV Poster Image
Great actors stranded in clichéd but mild workplace comedy.

Parents say

age 14+
Based on 7 reviews

Kids say

age 13+
Based on 4 reviews

A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

Different types of people can relate to each other and treat each other with respect. No one should view other people with condescension. 

Positive Role Models & Representations

The superstore employees are mostly hardworking and helpful to customers but mock each other incessantly, openly and secretly. 


Mostly cartoonish -- shoppers grapple for a big-screen TV, coworkers ride in shopping carts that almost tip over -- but sometimes rises to alarming levels, as when a man pretends to hold up the store with a gun and threatens to kill people as a stunt. 


A woman asks a man personal, sexually harassing questions during an interview in a "comic" episode; flirting, dating, kissing, mild references to sex. 


Very infrequent cursing: "What the hell?" 


Brands visible on store shelves. 

Drinking, Drugs & Smoking

References to drugs in the context of preventing their production. 

What parents need to know

Parents need to know that Superstore is a workplace comedy about employees of a big-box store. On the good side, the cast boasts extensive diversity and the show takes pains to make points about class and race; on the bad side, it's just not that funny. There's some cursing: "What the hell?" and "What the f--k?" (bleeped) and some flirting and mild references to sex. Brands are frequently visible on store shelves where employees work. Cartoonish violence occasionally rises to alarming levels: A man pretends to hold up the store by gunpoint and threatens to kill as a proposal stunt; the store's employees laugh it off and seem to view it as romantic.

User Reviews

  • Parents say
  • Kids say
Adult Written byLowe's man February 27, 2016

A few bad points sink what could've been a good show.

While the big box store represented here, Cloud 9, is a fictitious company, it's obviously supposed to look like Wal-Mart. Regardless of whether you like... Continue reading
Adult Written bytweendad January 5, 2016

Good potential but dragged down with cheap humor

Not for kids. CSM had it rated at 10+ and I had to join so that I could try to change that. This not a show for a 10 year old. Crude and full of sexual humor a... Continue reading
Teen, 14 years old Written bybassclarinetist September 15, 2016

Hilarious for Mature Individuals

A must-watch for anyone mature enough to watch. A few things in it that are for older individuals, but really well-made. Every episode is full of hilarious dial... Continue reading
Kid, 12 years old September 14, 2016

Not a good show!

A new employee at a store makes horrible mistakes while trying to figure out if his manager likes him. Seems like an okay idea but this has to be the world... Continue reading

What's the story?

Created by one of the producer of The Office, SUPERSTORE is a workplace comedy about the employees at a big-box store. They're all doing time in blue vests: naive new hire Jonah (Ben Feldman of Mad Men), jaded veteran Amy (America Ferrera), clueless supervisor Glenn (Mark McKinney), and overeager manager Dina (Laura Ash). The customers may be cranky and weird, the store policies inexplicable, the many trainings nap-inducing. But when all's said and done, the superstore is like a kind of home and the people who work in it a reluctant kind of family -- or as annoying and ever-present as family, anyway. 

Is it any good?

It's depressing to see actors this good wasted on material that strains for the heights of better workplace comedies (itself hardly a fresh genre) yet reaches only clichéd, supposed-to-be-funny levels. Ben Feldman is adorable and can land a comic line with ease. So why does this show have him trying to get laughs by knocking over giant pyramids of toilet paper? America Ferrara is so charming and relatable -- why must we see her answering questions about stool softeners and refereeing a frantic tag sale? It feels as if Superstore is trying to be The Office, right down to the meeting scenes attended by dead-eyed employees and presided over by a quixotic manager. But The Office won us over by wringing laughs out of dreary day-to-day office work, something most viewers can relate to. Here, the antics aren't fresh enough to be funny, and the characters aren't real and relatable enough for us to enjoy watching them placed in absurd situations. Instead, you have comic beats without comedy. It's all the more irritating when you have such good actors that they occasionally raise a half smile, if not a laugh. 

Talk to your kids about ...

  • Families can talk about why workplace comedies are such a staple on television. What is it that's funny about a group of people who must be together for hours a day but wouldn't otherwise be friends? 

  • Superstore was created by a producer of NBC comedy The Office. How is it like that show? How is it different? 

  • Is the viewer supposed to feel the same way about all the characters on Superstore? Are some supposed to be relatable and some absurd? Which characters are which, and how can you tell? 

TV details

For kids who love comedy

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