The Apprentice: Martha Stewart

TV review by
Kate Pavao, Common Sense Media
The Apprentice: Martha Stewart TV Poster Image
The Apprentice with feminine flair.

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Kids say

age 13+
Based on 1 review

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

Competitive and caddy, Lots of fighting and gossiping.


Jeff tells a character she can join him in the shower, but it isn't a come-on.


Yelling, but no swearing.


Lots of talk about Martha Stewart brands. In the first episode, teams make books for Random House.

Drinking, Drugs & Smoking

Some drinking.

What parents need to know

Parents should know that their teens will see contestants gossiping about each other and arguing face-to-face. There is lots of talk in the intro about Martha's many brands (and her logo is all over the show).

User Reviews

  • Parents say
  • Kids say
Adult Written byHuebel April 9, 2008

The Biggest Yawn On Television

Jim Lehrer (on PBS) is more charmismatic and interesting than this iteration of The Apprentice.
Adult Written bymowaky April 9, 2008
Teen, 13 years old Written byrebma97 October 9, 2010
Like Trump's Apprentice, this reality show is about people who are given business tasks. There are two different teams competing against each other, an... Continue reading

What's the story?

The formula here is the same as with Trump's version: Each week two teams compete in weekly business projects. At the end of each episode, the leader of the losing team and two teammates face elimination, and at the end of the series, one lucky person will win a vague job working for a well-known CEO. The big difference: this time, it's Martha Stewart doing the hiring and firing, and instead of using Trump's "You're fired!" line, she goes for "You just don't fit in," a choice that somehow conjures up mean-spirited elementary school girls icing a former friend from their clique. In the series' most brilliant touch, Martha also pens a personal note at the end of the episode to the loser -- what impeccable manners!

Is it any good?

Overall, this is pretty familiar stuff: Frantic teammates, lots of in-fighting, and whispered politicking back at the beautiful New York City loft the contestants share. There's the obnoxious guy, the gay guy, the girl-next-door, blah, blah, blah. It's embarrassing to watch them paste on smiles for Martha, and annoying to watch them fight in front of her.

In the end, there's not a whole lot that's new here. Martha's personality certainly isn't as big as Trump's, but even with her stiff exterior she's somehow alluring. Maybe we're just drawn to her because we all know her backstory and want to see if she'll ever mention her time behind bars (not promising considering how this was all but skipped over during her bio at the beginning of the show). But really watching her -- and seeing her craft her note -- is about the only reason to tune in.

Talk to your kids about ...

  • Families can talk about Martha Stewart herself. The show describes her rise to fortune, but focuses little on her brush with crime. Why do you think that is? Why do you think the press and public was gleeful about her fall? Did that have more to do with her gender or her personality? Do you think her time in jail had anything to do with her getting her own show? Did it improve her reputation?

TV details

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