Parents' Guide to

The Boss Baby: Back in the Crib

By Stephanie Morgan, Common Sense Media Reviewer

age 6+

Too much dark sarcasm, consumerism in unpleasant series.

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Parents tuning in expecting innocent laughs and positive themes will be sorely disappointed in the first 90% of this new series. Sadly, too much of The Boss Baby: Back in the Crib, the latest installment of the Boss Baby franchise, is dedicated to humor and escapades centered on a message of consumerism that its satire doesn't mask. While Teddy and Tina ultimately come to realize that all babies are loveable, it takes them 11 of the season's 12 episodes to acknowledge the flaws in Baby Corp.'s policies of valuing only those babies they deem to be in the top 5% of cuteness. Additionally, they spend the majority of that time fighting with Tina's sister over the policies, insisting that the rest of the babies are "losers" and teens "the uncuddlables." Thus, the previous themes of family solidarity in the Boss Baby franchise are noticeably absent.

There are some real moments of humor, and fast-paced, spy-level escapades paired with adorable animation are entertaining and fun. But even these are interspersed with a ridiculous number of jokes emphasizing fame, product placements, and advertising. The mocking nature of which will go right over the heads of most of the show's child viewers. Unfortunately, this show's central satire, and therefore its lessons, will fail to resonate with its young viewers.

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