The Cupcake Girls

TV review by
Kari Croop, Common Sense Media
The Cupcake Girls TV Poster Image
Reality show's recipe has hearty helping of mature issues.

Parents say

age 14+
Based on 3 reviews

Kids say

age 10+
Based on 1 review

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

The show promotes the idea that female entrepreneurs can be ambitious and successful. But the bakery's frequent bungles sometimes make it look like the women's success was a fluke.

Positive Role Models & Representations

The owners clearly know what they're doing when it comes to business. They're also able to be both friends and business partners, despite all the stress. That said, there's a lot that goes wrong when the cameras are on ... and the owners don't always seem to be on top of things.


Topics related to sex and sexuality (for example, fertility issues and sexual identity) are discussed.


Some bleeped swearing (mostly "f--k"), along with audibles like "hell," "damn," and "pissed."


The series serves as a longform commercial for the bakery's six locations.

Drinking, Drugs & Smoking

One of the bakery owners is a recovering alcoholic who regularly attends AA meetings.

What parents need to know

Parents need to know that this baking business reality show delves into a lot more than just cupcakes, with one owner going through infertility treatments, the other living sober as a recovering alcoholic, and an employee who's working as a transgendered woman. There's also some bleeped language (mostly "f--k") and moderate use of words like "pissed" and "hell." The series obviously serves as a commercial for the featured business, too, with name-dropping and logos frequently visible.

User Reviews

  • Parents say
  • Kids say
Parent of a 13-year-old Written byIsabella-Marie June 11, 2014


So umm I'm really sure that it's appropriate. I mean come on its a cupcake show god. Some people just piss me off it's like saying the teletobys... Continue reading
Adult Written byShodywilliams November 15, 2011

Like it!!

I really like it. I've only watched it today on wetv there were several episodes in a row. I like how business oriented the girls are, the importance of fr... Continue reading
Teen, 13 years old Written byStoddert June 11, 2012

Not the best cupcake

This cupcake reality show is very phony and seems very scripted. Most of the show is about the two owners fighting or talking about their newborns. It's no... Continue reading

What's the story?

This WE channel reality series follows the highs and lows of THE CUPCAKE GIRLS -- longtime friends and business partners Heather White and Lori Joyce, who run a successful franchise of cupcake bakeries based out of Vancouver, Canada. Simply enough, the business is called "Cupcakes." But the day-to-day operations are rarely so simple, with Heather's mom serving as the general office manager and her dad pulling duty as the bakery's official delivery man. The bakery also employs a transgendered woman named Cadence, whose excellent customer service skills and uncommon look make her a real stand-out.

Is it any good?

The Cupcake Girls has a bit more spice than its most obvious competitor, TLC's DC Cupcakes. And that's a good thing, especially in light of a TV marketplace that's overpopulated with shows about cake, including Cupcake Wars, The Ultimate Cake-Off, Cake Boss, and Ace of Cakes. Even diehard baking junkies run the risk of getting a TV toothache. But at least with Cupcake Girls, you get something more substantial to go along with all that sugar.

Although Heather and Lori seem far more level-headed than DC Cupcake's often-frazzled sister-bakers Sophie and Katherine, they still have their fair share of screw ups ... and that's a curious trend among these cupcake-driven reality shows. Are major screw-ups merely manufactured for the sake of drama? Or do they really happen as often as the cameras make it seem? Either way, it makes baking "professionals" look awfully amateur.

Talk to your kids about ...

  • Families can talk about the cupcake/baking show trend and why cupcakes, in particular, seem to be so popular. Would opening a cupcake bakery be a smart business decision? Would there be any risks?

  • How does this series compare to other TV shows about baking? What does it do differently -- and does it work?

  • How do Lori and Heather rate as role models? What about Heather's parents, who are also employees? Kids: Would you ever want to be your parents' boss?

TV details

Our editors recommend

For kids who love reality TV

Themes & Topics

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