A Lot or a Little?
What you will—and won't—find in this TV show.
The show promotes the idea that female entrepreneurs can be ambitious and successful. But the bakery's frequent bungles sometimes make it look like the women's success was a fluke.
Positive Role Models
The owners clearly know what they're doing when it comes to business. They're also able to be both friends and business partners, despite all the stress. That said, there's a lot that goes wrong when the cameras are on ... and the owners don't always seem to be on top of things.
Sex, Romance & Nudity
Topics related to sex and sexuality (for example, fertility issues and sexual identity) are discussed.
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Some bleeped swearing (mostly "f--k"), along with audibles like "hell," "damn," and "pissed."
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Products & Purchases
The series serves as a longform commercial for the bakery's six locations.
Drinking, Drugs & Smoking
One of the bakery owners is a recovering alcoholic who regularly attends AA meetings.
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Parents Need to Know
Parents need to know that this baking business reality show delves into a lot more than just cupcakes, with one owner going through infertility treatments, the other living sober as a recovering alcoholic, and an employee who's working as a transgendered woman. There's also some bleeped language (mostly "f--k") and moderate use of words like "pissed" and "hell." The series obviously serves as a commercial for the featured business, too, with name-dropping and logos frequently visible.
Is It Any Good?
The Cupcake Girls has a bit more spice than its most obvious competitor, TLC's DC Cupcakes. And that's a good thing, especially in light of a TV marketplace that's overpopulated with shows about cake, including Cupcake Wars, The Ultimate Cake-Off, Cake Boss, and Ace of Cakes. Even diehard baking junkies run the risk of getting a TV toothache. But at least with Cupcake Girls, you get something more substantial to go along with all that sugar.
Although Heather and Lori seem far more level-headed than DC Cupcake's often-frazzled sister-bakers Sophie and Katherine, they still have their fair share of screw ups ... and that's a curious trend among these cupcake-driven reality shows. Are major screw-ups merely manufactured for the sake of drama? Or do they really happen as often as the cameras make it seem? Either way, it makes baking "professionals" look awfully amateur.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.