Parents' Guide to

The Hype

By Melissa Camacho, Common Sense Media Reviewer

age 14+

Streetwear contest has cursing, brands, strong message.

TV Max Game Shows 2021
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The fun, L.A.-based series follows the basic formula for most fashion competitions: designers compete in challenges in hopes of winning some major cash and marketing opportunities. But it also touts itself as the first competition to bring talented up-and-coming streetwear creatives to the forefront, and contextualizes this as a way to challenge high-fashion gatekeepers, who have historically co-opted and profited from the streetwear industry without giving it its due. Adding to this are the unique, edgy outfits that move away from high fashion and offer narratives that are intended to genuinely represent the cultures and communities from which urban streetwear originates. As a result, The Hype, like the clothes it features, feels like it has a higher purpose.

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