Parents' Guide to

The Hype

By Melissa Camacho, Common Sense Media Reviewer

age 14+

Streetwear contest has cursing, brands, strong message.

TV Max Game Shows 2021
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What you will—and won't—find in this TV show.

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What's the Story?

THE HYPE is a clothing design competition starring up-and-coming streetwear designers looking to build their brands and businesses. Speedy Morman hosts the show, which features 10 talented contestants competing in challenges that offer immunity, networking, promotional opportunities, and, of course, a chance of being eliminated. The judges panel, or co-signers, which includes celebrity stylist Marni Sanofonte, Bephie Birkett, a co-founder of the L.A. streetwear store Union, and Migos rapper and designer Offset, look for the garments that best meet the requirements of each challenge, and that tell authentic stories about their culture and community. Guest judges like Cardi B., A$AP Ferg, and Wiz Khalifa also evaluate the contestants' creations. Those who fail to impress leave the competition, while those who remain battle it out for the $150,000 cash prize.

Is It Any Good?

Our review:
Parents say: Not yet rated
Kids say: Not yet rated

The fun, L.A.-based series follows the basic formula for most fashion competitions: designers compete in challenges in hopes of winning some major cash and marketing opportunities. But it also touts itself as the first competition to bring talented up-and-coming streetwear creatives to the forefront, and contextualizes this as a way to challenge high-fashion gatekeepers, who have historically co-opted and profited from the streetwear industry without giving it its due. Adding to this are the unique, edgy outfits that move away from high fashion and offer narratives that are intended to genuinely represent the cultures and communities from which urban streetwear originates. As a result, The Hype, like the clothes it features, feels like it has a higher purpose.

Talk to Your Kids About ...

  • Families can talk about what streetwear is. What differentiates it from fashion? How does streetwear represent the urban culture(s) from which it comes from?

  • Streetwear is a billion-dollar industry that has become part of high fashion, capitalizing on the designers' work that's creating those trends. Why does the happen? Can TV shows like The Hype inspire change in the industry? If so, how?

TV Details

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Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

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