Common Sense Media Review
Fun social media survival show has swears and sexual themes.
Parents Need to Know
Why Age 15+?
Any Positive Content?
Where to Watch
Videos and Photos
The Influencer
Parent and Kid Reviews
What's the Story?
THE INFLUENCER is a Korean competition series designed to see who's the biggest influencer. Seventy-seven of Korea's top influencers walk in with a collar that reads their follower count on their primary social media platforms. These stars range from veterans to newbies on YouTube, TikTok, and Instagram; some are Broadcast Jockeys (BJs) on the streaming service AfreecaTV. Across five rounds, creators are put to the test to see who can navigate streaming, long-form content, short-form content, photography, video editing, and more. The last person standing wins 300 million KRW (over $200K in 2024).
Is It Any Good?
This series turns the internet into the incendiary, insightful game that it is. The Influencer is creative, exciting, and topical. The contestants (being influencers) have a range of interesting personalities. There's potential for conversations around social media that parents can have with children, since the "other side" of social media is shown. The constant cursing, brand name drops, and sexual themes make this suitable for teens.
Talk to Your Kids About ...
Families can talk about how "celebrity" is defined in The Influencer. Do you think celebrity and influencer are the same, or different? Why or why not?
Which contestants on this show play fair, and which don't? Is it OK to play dirty in a competition? Why or why not?
Has social media changed the landscape of fame? Talent? Entertainment? Mental health? Why or why not?
TV Details
- Premiere date : August 6, 2024
- Cast : Jang Keun-suk , Pani Bottle , Dohwadore
- Network : Netflix
- Genre : Reality TV
- TV rating :
- Last updated : February 23, 2026
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by
Suggest an Update
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.
See how we rate