A Lot or a Little?
What you will—and won't—find in this TV show.
The show lionizes hard work and commitment; it may also help teens think about why ads appeal or don't, and what effect they're reaching for.
Positive Role Models
Mostly hard-working professionals here, but they are often rude to each other and dismissive of each other's work. Gender diversity.
Sex, Romance & Nudity
Some ad campaigns contain racy content.
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Tons of bleeped cursing as the advertisers hash out campaigns: "Don't a--hole out," "bulls--t." There are some non-bleeped curses too: "This looks like ass," "Getting 18 year olds to eat breakfast will be a bitch."
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Products & Purchases
Advertising for specific products, like Subway, is the name of the game; however, kids get a look behind ad campaigns and learn how ads try to appeal to them.
Drinking, Drugs & Smoking
Ad campaigns may feature products like alcohol.
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Parents Need to Know
Parents need to know that The Pitch is a reality show that hangs around people at work in offices; thus, it's too talky for younger kids, even though it probably won't hurt them to watch (although parents may not be crazy about the cursing, through stronger stuff is bleeped). The professionals featured on the show are hard-working and dedicated, but they're also abrasive, dismissive of each other, and jaded. One nice feature: The advertising companies often have roughly an equal number of men and women working together and leading teams, a nice subtle message about equality and respect.
Is It Any Good?
The Pitch focuses assiduously on the real work of advertising, which is both a good and a bad thing. Good because who needs another show where people scream at each other? Bad because it's just not that exciting to show people sitting in meetings, and there are a heck of a lot of them in The Pitch, which will probably turn off teens who need a little more oomph in their programming.
Still, the look into the kitchen where the sausage is made is instructive. A young person who learns how advertising works, understands who ads are trying to appeal to, and what method they're using to do so, is a young person who's no longer easily swayed by ads. For that reason alone, whole-family viewing with discussions afterward is a fine idea.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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Our Editors Recommend
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