A Lot or a Little?
What you will—and won't—find in this TV show.
Models positive behavior and messages.
Positive messages around love, sacrificing for others, and bravery.
Positive Role Models
Lead character William has lots of imagination and speaks his emotions freely. The Velveteen Rabbit has unconditional love for William, his boy. The Wise Horse toy also helps the Velveteen Rabbit stand up for himself when the other toys are not being very nice.
No racial diversity -- the entire cast is white. Main character William offers a positive portrayal of a young boy. He is very shy and sensitive, so he's a non-stereotypical male representation.
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Violence & Scariness
Moderate amounts of sadness. The main character William contracts scarlet fever and nearly dies. He is scared, and his parents are very upset. After he recovers, his beloved Velveteen Rabbit stuffed animal is taken away to be burned so the disease doesn't spread. William is distraught. Though the Velveteen Rabbit lives on as a real bunny thanks to some magic, young kids might be upset to see a "lovey" separated from its kid in such a dramatic way. Also, there's some minor peril in imaginary scenes, like a tunnel that collapses and a threatening wolf. There is also some mild conflict between the Velveteen Rabbit and the other not-so-nice toys in the house.
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Brief expressions of negative feelings from the older toys in William's house who are jealous the new Velveteen Rabbit.
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Parents Need to Know
Parents need to know that The Velveteen Rabbit is a mostly live-action adaptation of Margery Williams' classic 1922 book. While the story is beautiful and touching, be prepared for some potential tearjerker moments. Main character William (Phoenix Laroche), who's 7, gets scarlet fever and nearly dies. After he recovers, his beloved stuffed animal is taken away to be burned so the disease won't spread. Though the Velveteen Rabbit (voiced by Alex Lawther) lives on as a real bunny thanks to story magic, young kids might be upset to see a beloved toy separated from its kid in such a dramatic way. Also, some other toys aren't very nice to the Velveteen Rabbit.
Is It Any Good?
This special exquisitely captures the tender moments between a boy and his beloved "stuffie." The Velveteen Rabbit is a beautiful meditation on children's imagination and wonder. In some ways, it will appeal to adults more than children. It's a British period drama, and is much more slow-paced and cinematic than a lot of kids' content. Adults will respond to the themes of lost childhood innocence, which will go over kids' heads. However, kids will really enjoy the magic of seeing the Velveteen Rabbit come alive and talk, and the validation of the strong bonds they form with that special stuffed friend. Adults and kids alike should be prepared to watch with a box of tissues, and to work through your sniffles together.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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