Unique Autosports: Miami TV Poster Image

Unique Autosports: Miami



Family-oriented businessman drives custom-car reality show.

What parents need to know

Positive messages

Some mixed messages about materialism and celebrity worship mixed in with an appreciation for craftsmanship, creativity, hard work, and providing for one's family.

Positive role models

Will Castro comes across as a sharp businessman and a devoted family man, working hard to please his clients and bring in new business, but never forgetting that the goal is to take care of his wife and young daughter.

Not applicable

Some scenes feature scantily-clad women at parties.


Very mild swearing. “Badass” is about as rough as it gets.


The entire series promotes car-customizing entrepreneur Will Castro and his Unique Autosports brand. It follows the ups and downs of the business as he opens a Miami shop. His clients include many well-known athletes, singers, and actors who are often mentioned by name and sometimes make appearances on the show. High-end cars make repeat appearances as the team turns them into one-of-a-kind automotive works of art. Some liquor brands are shown at parties.

Drinking, drugs, & smoking

Some liquor brands are shown at parties.

Parents Need to Know

Parents need to know that this reality show -- which follows Will Castro, the owner of the well-known New York custom-car shop Unique Autosports as he opens up a new shop in Miami -- portrays Castro as a hard-working, family-oriented man whose business relies on wealthy clients, often celebrities. These celebrities often make appearances on the show, as do Castro's family members. The show heavily promotes the Unique Autosports brand and several high-end car models, and will likely appeal to anyone interested in custom cars.

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What's the story?

Custom-car entrepreneur Will Castro has made his New York auto shop Unique Autosports into a well-known brand among fans of high-end vehicles, and is now opening a new location, UNIQUE AUTOSPORTS: MIAMI. This reality show follows the ups and downs of expanding the business, including winning new clients, keeping existing customers happy, and promoting the company’s name. The show features plenty of shop sequences as the team transform stock bodies into impressive feats of automotive artistry. But it’s not all about the work; Castro also makes an effort to spend time with his family, and often explains that his top goal is to take care of the people who are important to him.

Is it any good?


Unique Autosports: Miami is an interesting mix of business and mechanics. Boss Castro clearly takes pride in his work, and carefully explains how his team starts with a standard vehicle and transforms it into something special. The details here will please any fan of custom cars.

But Castro’s priorities clearly include more than just the work. He often talks about his family, and his wife and young daughter sometimes appear on the show to remind him why he puts in the long hours. Yes, he likes the customizing, and he clearly enjoys hanging out with his many celebrity clients. But for Castro, family is even more important, and it’s nice to see a businessman who has some perspective on the important things in life.

Families can talk about...

  • Families can talk about car culture. What do you think about these custom cars? Are they impressive works of art, or just expensive ways to show off your ride? How hard do you think it is to build a one-of-a-kind vehicle like this? Would you like to drive one?

  • What do you think about Castro’s motivations, as both a businessman and family man? Why does he exert so much effort pleasing his celebrity clients?

TV details

Premiere date:March 21, 2010
Cast:Will Castro
Genre:Reality TV
TV rating:NR

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