I watch it with my five year old nephew often. I was curious as to what other people thought about the show, and am very surprised! I was excepting some reviews about how "witchcraft is evil" junk, but not to this extent. Parent's are saying the ads for this show are terrible for their children because they mention the word "ghoul", and then write the wikipedia definition of the word in the review? Many words can be used in different ways. Look up the word "hipster", it's wikipedia definition is just the opposite of how most people use it. And, unless you tell your child that definition they won't get that impression. To be honest, this show reminds me of The Munsters, which many many children watched back in the day. I am a believer, and I very much like this show. I very much like that the show is about Vampirina and her family, which is something you rarely see in "kid" shows now. I also like the style of the animation. The monster ideas in the show are just a front to opening up to different types of people; and that peoples outward appearance and likes doesn't mean they are "weird". I think it's a very good message for kids right now, and see no reason as to why kids shouldn't watch it.