This show is for 2-4 year olds. It does not need, nor should it have, flashy graphics, a fast pace, or pop culture references. The toddler-preschool set generally seems to LOVE this show because it appeals to their sense of fun and humor. It is simplistic, cute, and silly which is a recipe for a good show if you are 2. Wubbzy deals with the issues of being a social being like fitting in and how to get along with others. Not all cartoons need to be focused on the abc's and 123's and thank god not all of them are like the average shows on Saturday morning cartoons. This show is great but make no mistake, it only really appeals to 2-4 year olds fairly specifically, your older kids will most likely think it's stupid.