Website review by
Susan Yudt, Common Sense Media
Alloy Website Poster Image
Celebs and shopping dominate fun but shallow teen site.

Parents say

age 17+
Based on 1 review

Kids say

age 12+
Based on 1 review

Did this review miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive, diverse representations in books, TV shows, and movies. Want to help us help them? Suggest a diversity update

A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Some fashion features make fun of "bad" clothing choices. User comments and message board discussions are a mixed bag -- some are friendly, some rude.


There's some sexual slang and sexual topics on the messages boards.


Four-letter words are censored in profiles, comments, and message boards. Some sexual slang words slip through on the message boards.


The store is prominently featured throughout the site. There are lots of ads, cross-promotions, and product pushes in editorial content.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this ad-heavy site encompasses entertainment news, social networking, and lots of shopping -- there's an online store that sells clothes and accessories. The celebrity and fashion content is generally OK for pre-teens, but bad language and sexual topics sometimes pop up on the message boards. The site's tone can be a bit obnoxious in spots.

User Reviews

  • Parents say
  • Kids say
Parent of a 9-year-old Written byAmazing Kids January 31, 2011

A Shame

Why on earth would you name an obviously 100% commerical promotional website that pays teens to get their shopping opinions as one of the top Websites of the De... Continue reading
Kid, 12 years old February 17, 2011
I love it!

What's it about?

Fashion and gossip take center stage at ALLOY, an entertainment site created by the media and marketing giant of the same name. (The company produces teen-targeted books, magazines, movies, and more.) Interactive features like polls, quizzes, and games put a multimedia spin on traditional teen-mag topics like style, relationships, and horoscopes. Users can create profiles, find friends, and discuss issues on the message boards. There's also an online store that sells clothes and accessories.

Is it any good?

Packed with content, Alloy could keep some teens entertained for hours with its interactive elements and endless stream of celebrity gossip and fashion features. That said, it's a pretty shallow site that's sometimes too snarky for its own good. "Oh No She Didn't!" rips on unsuspecting strangers who've allegedly committed crimes of fashion and encourages readers to weigh in on a scale from "eww" to "of course." The entertainment features -- including interviews with both A-listers and up-and-coming artists -- are a better option.

Talk to your kids about ...

  • Families can talk about the features that focus on "bad" fashion. Who decides what's "in" or "out?" What would you do if you liked something that wasn't in style or that your friends said wasn't cool? Where's the line between harmless fun and mean-girl behavior when it comes to evaluating style choices? Read our tips for battling stereotypes

Website details

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality and learning potential.

Learn how we rate