Alloy

Common Sense Media says

Celebs and shopping dominate fun but shallow teen site.

Age(i)

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Quality(i)

 

What parents need to know

Positive messages

Some fashion features make fun of "bad" clothing choices. User comments and message board discussions are a mixed bag -- some are friendly, some rude.

Violence
Not applicable
Sex

There's some sexual slang and sexual topics on the messages boards.

Language

Four-letter words are censored in profiles, comments, and message boards. Some sexual slang words slip through on the message boards.

Consumerism

The store is prominently featured throughout the site. There are lots of ads, cross-promotions, and product pushes in editorial content.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this ad-heavy site encompasses entertainment news, social networking, and lots of shopping -- there's an online store that sells clothes and accessories. The celebrity and fashion content is generally OK for pre-teens, but bad language and sexual topics sometimes pop up on the message boards. The site's tone can be a bit obnoxious in spots.

Parents say

Kids say

What's it about?

Fashion and gossip take center stage at ALLOY, an entertainment site created by the media and marketing giant of the same name. (The company produces teen-targeted books, magazines, movies, and more.) Interactive features like polls, quizzes, and games put a multimedia spin on traditional teen-mag topics like style, relationships, and horoscopes. Users can create profiles, find friends, and discuss issues on the message boards. There's also an online store that sells clothes and accessories.

Is it any good?

QUALITY
 

Packed with content, Alloy could keep some teens entertained for hours with its interactive elements and endless stream of celebrity gossip and fashion features. That said, it's a pretty shallow site that's sometimes too snarky for its own good. "Oh No She Didn't!" rips on unsuspecting strangers who've allegedly committed crimes of fashion and encourages readers to weigh in on a scale from "eww" to "of course." The entertainment features -- including interviews with both A-listers and up-and-coming artists -- are a better option.

Families can talk about...

  • Families can talk about the features that focus on "bad" fashion. Who decides what's "in" or "out?" What would you do if you liked something that wasn't in style or that your friends said wasn't cool? Where's the line between harmless fun and mean-girl behavior when it comes to evaluating style choices? Read our tips for battling stereotypes

Website details

Genre:Social Networking
Pricing structure:Free

This review of Alloy was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

Find out more

Quality

Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Parent of a 6 year old Written bymadsmooney1214 July 23, 2012
AGE
10
QUALITY
 

alloy

Families can talk about the features that focus on "bad" fashion. Who decides what's "in" or "out?" What would you do if you liked something that wasn't in style or that your friends said wasn't cool? Where's the line between harmless fun and mean-girl behavior when it comes to evaluating style choices? Read our tips for battling stereotypes.
What other families should know
Great messages
Too much sex
Too much swearing
Too much consumerism
Kid, 12 years old February 17, 2011
AGE
12
QUALITY
 
I love it!
What other families should know
Educational value
Parent of a 9 year old Written byAmazing Kids January 31, 2011
AGE
17
QUALITY
 

A Shame

Why on earth would you name an obviously 100% commerical promotional website that pays teens to get their shopping opinions as one of the top Websites of the Decade??? How can you possibly think parents or other visitors will take you seriously in even giving this website the attention it so richly doesn't deserve?
What other families should know
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Safety and privacy concerns

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