A Lot or a Little?
What you will—and won't—find in this website.
Violence & Scariness
The traffic accidents show damage to vehicles but not people.
Did you know you can flag iffy content? Adjust limits for Violence & Scariness in your kid's entertainment guide.Get started
Products & Purchases
Ad boxes. Loads of marketing.
Parents Need to Know
Parents need to know that this site is just the ticket for users who need to identify and inventory their Hot Wheels car collection, locate some new play sets, or buy accessories. Otherwise, steer clear. Under the CCPA law you have the right to protect your personal information. Make a Do Not Sell request to Hotwheels.
Is It Any Good?
Toy manufacturers should be able to market their products on their sites. What's funny about this one is that Mattel very carefully labels two small "advertisement" boxes -- while the rest of the site is pure products, links to sales partners, and marketing of both! And of the two games available, they rate from "This is dumb" to "What were they thinking?" Neither game has sound controls so you can't turn off the music, nor is there a way to quit the game before time runs out.
This is a missed opportunity to create edutaining games of value featuring a popular brand. Surely Mattel can do better.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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Our Editors Recommend
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.See how we rate