Common Sense Media says

Fun free games for little LEGO fans.





What parents need to know

Positive messages
Not applicable
Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

The site is primarily an online store, so consumerism is a big focus. Kids can buy products, and ads are everywhere.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this site is primarily an online store, so, of course, the LEGO toy lines are heavily promoted. There's a message board where LEGO aficionados can talk to one another, and it appears safe; the site creators assure us that each message is reviewed by a moderator before it's posted. Although most of the games and activities on the site have little educational value, a few engage kids in creative play or virtual construction.

Parents say

Kids say

What's it about?

Aside from browsing the tantalizing array of toys based on the popular building blocks, at LEGO.COM kids can participate in online activities centered on these toys (or at least the idea of them). There's a selection of kid-friendly video games, creative projects, and puzzles -- most of which have little to do with the basic principle of Legos, though one downloadable feature does allow you to build stuff using digital Lego blocks. Fans can also preview upcoming Lego products; view a gallery of Lego creations; watch short movies featuring Legos; download screensavers and wallpaper; join the Lego Club online community; and more.

Is it any good?


A bit overwhelming but fun nonetheless, offers LEGO fans everything they could ever want -- and even some things they didn't know they wanted. It might be helpful to have a destination in mind when entering this site, as kids could easily get bogged down for hours browsing, chatting, and playing games.

Families can talk about...

  • Families can talk about how the Web site relates to the LEGO toys. What do you think of the games on the site? Did you find a game that involves your favorite LEGO toy? Was playing the game anything like playing with LEGOs? Did playing the online games make you enjoy the actual toys even more? Also, if you don't own any LEGOs, how did you learn about them and this site?

Website details

Genre:Brand Sites
Pricing structure:Free

This review of LEGO was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Parent of a 5 and 8 year old Written byckmidwife November 23, 2010

Unfortunately, my kids favorite site

My kids love this website which as far as I can tell is a big marketing scheme. It definitely drives the lego hunger- for new product lines and movies. Some of the stuff is violent- guns, lasers etc.. which is actually why they like it, but I have let go around this one site because it seems to satisfy their pure mindless entertainment needs. Be aware that there is a chatroom- my kids steer clear, and that it is easy to navigate off site onto other product sites. Adult nearby is a good idea.
What other families should know
Too much violence
Too much consumerism
Safety and privacy concerns
Parent of a 7 and 9 year old Written byIssamaneii February 15, 2011
Kid, 12 years old April 9, 2008
AGENot rated for age


This site straight down svcks. It may be a decent site for little kids to be on, but here is why we all hate 1: They added a new feature where you can send messages to your buddies on there, but you get a choice of what you want to say to them!! 2: You CANNOT directly interact with other kids on there. 3: The Games on that site are LOUSY! 4: They added way too many junk extras!


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