NBA Website Poster Image




Content-rich hoops site holds nothing back (including ads).

What parents need to know

Positive messages

Players and staff blog about what it's like to work in the NBA. Player profiles examine college sports careers and hobbies.


Aside from the minor court-side scuffle, there's no violence on this site.


NBA cheerleaders are featured in blogs, pictures, and videos and are usually shown dressed in short shorts or skirts with high heels and midriff-baring shirts. They are, however, presented as professional dancers and given an area to write about their experiences and career.


Discussion areas are might have explicit language. However, most posts are relatively tame and users are able to report members behaving improperly in the discussion forum.


Ads and product logos are everywhere. Banner ads promote contests and games. And, much like the sports arenas these teams play in, most of the features of this Web site are sponsored by companies. There's the Kia Performance Awards, the T-Mobile Rookie Report, and the Sprite Slam Dunk title to name a few.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this fan site is a comprehensive source for all things related to professional basketball -- and that includes ads. Although there is no specific section for kids on the site, games and a wiki feature call "Hoopedia" will appeal to children. Registration is required to play the games and participate in the discussion groups.

What's it about?

With action-packed game photos, player blogs, and discussion forums, the league's official Web site puts fans in the center of all the court action. Up-close coverage includes an extensive photo gallery and NBAtv's behind-the-scenes glimpse into the sport. Fans can vote for All-Star players, shop for official NBA gear, post comments in the team-specific forums, and read blogs from players and staff.

Is it any good?


While the site isn't aimed at kids, it doesn't exclude them, and offers much to learn and do. You get 360-degree coverage of every slam dunk, rebound and foul, plus game results and team analysis. Watch out for the site's promo-heavy content, though -- nearly every department has a product plug in its title.

Families can talk about...

  • Families can talk about why sports have become so immersed in advertising. Does it take away from the entertainment level of the game to have so many ads? Do you think the advertising helps teams pay for the high-price of athletes' salaries?

Website details

Genre:Brand Sites
Topics:Sports and martial arts
Pricing structure:Free

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Parent of a 13 year old Written byohya August 12, 2010

lakers rock!

ok for anybody
What other families should know
Educational value
Kid, 12 years old May 8, 2011

Good website for fans.

You must visit if you're a fan.
What other families should know
Educational value
Great messages


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