A Lot or a Little?
What you will—and won't—find in this website.
The site (and the actual Tiger Beat and BOP magazines) may encourage star-struck tweens and young teens to try to emulate celebrities and live in a glamorous dream world rather than focusing on their own real lives and developing their own personal strengths and skills.
Sex, Romance & Nudity
There are some general comments about the sexual appeal of certain celebrities (example: "He's sooooo HOT!!!"); nothing explicit, though. Music videos may show female pop stars in clothing that could be considered sexy and perhaps inappropriate for that age group to wear.
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Headlines are peppered with "OMG!" exclamations (that's abbreviated tween-speak for "Oh my God!"), but that's as bad as it gets.
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Products & Purchases
There are no blatant product ads, but the site does display links to other sites where you can buy things (such as ringtones or High School Musical merchandise, for example). Also included are video clips promoting upcoming TV shows on the Cartoon Network, plus ads for contests that you can enter to win stuff.
Parents Need to Know
Parents need to know that this online counterpart to tween magazines Tiger Beat and BOP focuses on celebrities and their often trivial happenings. Kids can post comments about their favorite celebs or the latest gossip on blogs and other areas, but these seem fairly well monitored to filter negative or inappropriate language and to make sure no one gives out any personal information. Also, while the site doesn't display any product ads, there are links to sites that do offer the opportunity to purchase products or enter contests.
Is It Any Good?
While obsession with Hollywood and music stars is a natural part of adolescence -- and could be positive if the teen celebrities in question are particularly strong role models -- this site and its related publications may help push that fixation too far. Some tweens and teens may try to emulate a star just because he or she is considered "cool"; they may need some encouragement to examine their own strengths and skills and focus on developing those, rather than living vicariously through their idols.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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