A Lot or a Little?
What you will—and won't—find in this youtube.
This channel intends to entertain, not educate.
Eva talks a good talk about individuality, pursuing your passions, and trying new things that may be outside your comfort zone.
Positive Role Models
Some viewers may be inspired seeing Eva's transformation from a somewhat awkward teen into a published author and successful media personality.
Eva is of African American and Puerto Rican descent. When she does have guests on her channel, they tend to be White, especially the men featured in her videos.
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Violence & Scariness
There's a video where Eva discusses being a victim of sexual assault.
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Sex, Romance & Nudity
Although her channel doesn't feature anything explicit, as Eva has aged, her content has definitely shifted somewhat to include more suggestive jokes. Her boyfriend occasionally appears in her videos, and there are physical displays of affection between them, such as scenes of her straddling her boyfriend in bed, and him hugging her while she's wearing underwear. There's a video where she comes out as bisexual.
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"Holy Schnitzel" is a catchphrase of Eva's -- she commonly uses cutesy versions of swear words instead of the real thing in older videos. Frequent use of words like "sucks" and "hell", but more recent videos include the use of harsher words like "f--k"
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Products & Purchases
So, so much product placement and mentions of brand names. There are countless videos of "shopping hauls," and as Eva's audience has grown, she has branched into spokesmodel gigs that she posts videos about, advertising things like Fanta soda and Garnier Fructis haircare products. She also has her own clothing line and a book she advertises via her channel.
Drinking, Drugs & Smoking
Videos about her clothing line feature scenes of Eva drinking champagne.
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Parents Need to Know
Parents need to know that MyLifeAsEva is a fashion, lifestyle, and comedy YouTube channel from vlogger Eva Gutowski. Though the channel started when Gutowski was a teen, she's grown up over the years (she's now in her early 20s), and topics range from advice about boys and school to decor tips and audience Q&A. There is some dubious health advice at times that parents should be aware of: videos about how to "lose weight fast" with descriptions of workout routines and many shots of the super-slim star weighing herself (and always showing the number, though she says health is "not about a number on a scale") that have the potential to negatively influence young girls with body image issues. There are mentions of sexual assault, and the star comes out as bisexual in one video.
Is It Any Good?
Eva's strengths as a YouTube personality are that she's productive and consistent -- she's been pumping out videos since 2012, and her audience has continued to grow. She has a confident screen presence and happy-go-lucky vibe, but when the focus of a channel is primarily one's self, the content is bound to get a tad repetitive. She's made at least 15 videos discussing her getting-ready routines ("My Night Routine", "FALL Morning Routine," and so on), and each iteration seems a bit more monotonous. It's nice when she mixes things up with videos where she's doing something productive, like showing viewers how she customizes her clothing and accessories, or how she makes her room look like a Pinterest board come to life using affordable DIY hacks. It's worth noting that as Eva's social media star has risen, her videos have become more commercialized than ever. Obviously the gal has things she needs to promote -- a book and a clothing line, primarily -- but the shilling can get a little relentless at times. Fans seem to eat this up, though, loving the chance to "own" a piece of Eva. She's not afraid to act like a goofball, which can be endearing and makes her seem relatable, but as time has gone on, her videos also feature way more footage of her clad in bikinis. One area that may be of some concern to parents are the videos Eva makes relating to health and fitness. She has no medical background, and there are no warnings in place advising viewers to check with their doctor before undertaking any eating or exercise plan, so it's worrisome to think that dedicated followers may end up taking her tips for a "Spring Break Bikini Body" or "5 Ways to Lose Weight FAST!" as gospel. There's nothing wrong with sharing a workout routine, but it's problematic to assume these tips are appropriate for everyone, or to repeatedly equate weight loss with health. There's also an enormous amount of consumerism on display, with videos prominently and repeatedly referring to Eva's favorite stores and brands. Eva and friends sometimes open and play with brand-new children's toys and clothing -- there are videos showing Eva and her boyfriend trying to fit into comically small infant-sized clothing, for instance -- with no mention of what happens to all this stuff after the scenes are filmed. It's all meant in good fun, but the conspicuous consumption can come off as vapid and wasteful when no context is given.
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Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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