1010! Color

While this puzzle game can be slightly fun, the lack of instruction and the constant insertion of ads throughout the game ruin the gameplay. Unlike some other block placement-based games, 1010! Color doesn't require players to rotate block formations or rush to position them before they fall to the bottom of the screen. Some players may be happy that there's no time pressure involved; they just need to choose a group of blocks and can test locations out before making their final placement decision. Unfortunately, players won't get much guidance on how to play. It's unclear exactly how the scoring works or how long each round will last.

Providing instructions would give players a better sense of what they're supposed to be doing after they download the app; incorporating levels might also help keep them interested in using it on a regular basis. In its current state, without clear instructions, 1010! Color would probably be best for younger kids who may enjoy just trying to complete individual matching challenges without any overarching goal or intent. But younger players will likely also find the frequent ads jarring; unless you pay to remove them, one minute you're engrossed in a game, and the next, you're being forced to sit through a lengthy product plug for another app. After a while, it can start to feel like you're spending as much time watching ads as you are trying to strategize where to put new blocks -- which parents might not be too crazy about, either. Unfortunately, since there's such an obvious focus on ads, 1010! Color will probably push puzzle fans away after only a few matches.