Barbie Fashionistas

App review by
Amanda Bindel, Common Sense Media
Barbie Fashionistas App Poster Image
Limitless dress-up options, heavy consumerism.

Parents say

age 4+
Based on 1 review

Kids say

age 3+
Based on 1 review

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A lot or a little?

The parents' guide to what's in this app.

Ease of Play

Changing outfits and accessories -- and even heads -- takes only a swipe. Reading isn't necessary.

Violence & Scariness
Sexy Stuff

Several outfits are strapless or show bare midriffs.


In-app purchases unlock other fashion packages, but there's plenty to play with in the free version. The app ties in with the Barbie Fashionista line of toys (advertised to kids in the app), and kids can use the Fashionista ring that comes with the toys to enhance their play in the app.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Barbie Fashionistas ties in with the Barbie line of toys by the same name. The Fashionista Barbies come with a ring that can be used in the app, but kids also can use a finger to create surprising design effects. The free version is very playable with dozens of tops, pants, dresses, and accessories that can contribute to countless combinations. Kids can even change Barbie's head, and a diverse (in skin tone, not body shape) range of Barbies are available. Each outfit's color and each doll's hair color can be changed, as well. Kids also can create their own designs in the design studio, using several included outfit blanks. More design options can be unlocked with an in-app purchase.

User Reviews

  • Parents say
  • Kids say
Adult Written byChicken B. July 27, 2017

Consumerism and accidental racism

This app has the rampant consumerism one would expect of Barbie, so that's a given. But they programmed in the message, likely by accident, that if you wan... Continue reading
Teen, 13 years old Written bykm.98 August 31, 2020


i played this game when i was little non-stop! i am now 13 and i was a little disappointed when i went to download this game for my little sister, only to find... Continue reading

What's it about?

Entering Barbie's endless closet's elevator, kids choose their destination: the closet or the design studio. In the closet, kids choose a Barbie and change her outfit, hair, and accessories simply by swiping. They can change the doll, too, by swiping her head. They can take pictures of favorite designs or use a fingertip or Fashionista ring to see their designs transform more, changing colors or sleeve styles. In the design studio, kids choose from blank designs and customize fabric options and have the dolls model their original designs.

Is it any good?

Barbie lovers or kids who enjoy dressing up will have a blast creating designs and changing the dolls and their clothes. Barbie's closet is truly endless here, giving kids more outfits to choose from than any playroom could handle. The design options give kids some creative options but are limited to changing fabrics and patterns; you can't change the actual design of the outfit. The controls are very easy to use, so even preschoolers can pick them up with no problem. There's typical Barbie diversity here, with dolls featuring diverse skin tones and facial features but all the same tall, slender body type and "perfect" hair.

Talk to your kids about ...

  • Families can talk about fashion. For older kids interested in fashion design, provide them with sewing materials to create their own designs.

  • For younger kids interested in dressing up Barbie, encourage them to play hands-on with dressing up real dolls to develop fine motor skills and social skills.

  • Read our article Boys, Girls, and Media Messages for thoughts on how to combat gender stereotypes (such as those that emphasize the importance of how girls look and dress).

App details

  • Devices: iPhone, iPod Touch, iPad, Android, Kindle Fire
  • Price: Free (with in-app purchases)
  • Pricing structure: Free (More fashion collections can be purchased in-app, ranging from $1.99 for one collection to $10.99 for all collections.)
  • Release date: June 13, 2014
  • Category: Kids' Games
  • Size: 243.00 MB
  • Publisher: Mattel, Inc.
  • Version: 4.2.3
  • Minimum software requirements: iOS 5.0 or later
  • Last updated: July 12, 2020

Our editors recommend

For kids who love Barbie and apps for girls

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