Parents' Guide to Dollify

Dollify Poster Image

Common Sense Media Review

Erin Brereton By Erin Brereton , based on child development research. How do we rate?

age 4+

Decent avatar app could use more attribute options.

Parents Need to Know

Why Age 4+?

Any Positive Content?

Parent and Kid Reviews

age 6+

Based on 2 parent reviews

age 5+

Based on 7 kid reviews

Privacy Rating Warning

  • Unclear whether personal information is sold or rented to third parties.
  • Unclear whether personal information are shared for third-party marketing.
  • Unclear whether this product displays personalised advertising.
  • Unclear whether data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
  • Unclear whether this product creates and uses data profiles for personalised advertisements.

What's It About?

Kids can create large-eyed male and female avatars using the DOLLIFY app. Aspects such as the avatar's clothing, hair color and style, and eye color can be personalized, and kids can add items such as glasses, jewelry, or a beauty mark. They can also choose from several simple backgrounds or upload an image that will appear behind their avatar. Additional accessories, backgrounds, and other items are available for an extra flat fee, and the finished depiction can be saved, shared, or used in other typical ways avatars can be utilized.

Is It Any Good?

Our review:
Parents say ( 2 ):
Kids say ( 7 ):

The app's instructions aren't too detailed, but kids should be able to figure out the logistics involved in the avatar creation process fairly quickly. With Dollify, they essentially choose a female or male character, then customize its skin and eye color, eyelashes, eyebrows, hair style and color, outfit, and mouth shape. They can choose a background from the ones the app offers or upload an image to appear behind their avatar. They can also add glasses, a beauty mark, jewelry, freckles, and things like a flowered headband, cat ears, or hearts that appear to be floating around the avatar's head. It's worth noting that characters do have the tendency to be exaggerated, large eyed figures that aren't remotely realistic by any stretch of the imagination.

The app doesn't offer an unlimited amount of customizable features -- kids have a number of options for some aspects, such as the avatar's hair color and style, but there are only five freckle patterns, for example, to choose from. Other elements, like the app's outerwear options, include noticeably more premium options than free selections. Generally, though, the app doesn't really provide a ton of premium items -- not enough to justify paying $6.99 to access them. More free and paid options may be added in the future -- but as of now, the current customization choices aren't really enough to encourage kids to make dozens of avatars. They may enjoy creating a few versions of themselves and friends and family members, but they should be able to find plenty of free elements on Dollify they can use.

Talk to Your Kids About ...

  • Families can talk about creating things. How can you express yourself through items like a Dollify avatar?

  • What can kids do with an avatar once they've created one? What places might be OK -- or not OK -- to use or share it?

App Details

  • Devices : iPhone , iPod Touch , iPad , Android
  • Pricing structure : Free
  • Release date : May 6, 2020
  • Genre : Entertainment
  • Publisher : David Alvarez
  • Version : 1.1.7
  • Minimum software requirements : Requires Android 4.1 and up or iOS 11.0 or later.
  • Last updated : September 30, 2020

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by

Dollify Poster Image

You May Also Like...

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate