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A Lot or a Little?
What you will—and won't—find in this app.
Kids solve challenges using strategy as they guide an elephant to walk over bridges, destroying as many as possible.
Ease of Play
Tutorials offer guidance and support, and includes strategies to help create a strategy when solving each puzzle.
Violence & Scariness
Elephant walks along bridges which the game describes as "destroying" bridges. Euler is reportedly lonely and performing these bad actions under the guidance of an evil witch.
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Words like "fat" are used to describe the elephant. People in the make-believe world are labeled as "stupid." The elephant feels he is "evil." People "hate" and "insult" Euler the Elephant.
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Products & Purchases
To move onto the next level without mastering it, kids must watch a "skippable" video promoting apps for 15 seconds. One cartoon ad included a naked man with a large square blocking his genitals who is standing in a bathroom with exploding plumbing that includes a toilet leaking brown water. Another app was for a Vegas slot machine game. The location in which to skip the video is not clearly identifiable. There's no gate to stop kids from accessing the App store to purchase these apps. In-app purchases are available to reduce exposure to ads.
Parents Need to Know
Is It Any Good?
This challenging game includes a lot of great puzzles that challenge a child's visual spatial skills, attention and problem solving, but some of the content and ads isn't great for kids. There's strategy involved, with many opportunities for kids to successfully solve problems by setting goals and planning ahead. However, the backstory is difficult to understand and is very negative. The premise of the game includes a lonely Euler the Elephant who's bullied by a witch to "destroy" bridges in his community. During the game, the elephant walks past signs written in a child's writing with incorrect spelling geared towards the elephant which include the words "hait," "fat" and "stewpid." While parents need opportunities to open the door to discuss emotions and situations with their kids when it comes to bullying, portraying these concepts within the app could have been done in a more empathetic and positive way. For those who are not able to master the level perfectly, with only one missed bridge, they're given an opportunity to try the next challenge if they watch a video promoting apps which aren't kid-friendly. Parents may want to play along with kids to help complete the challenges together or consider pay $0.99 to finish levels quicker without watching ads.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.