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Euler the Elephant

App review by
Keri Wilmot, Common Sense Media
Euler the Elephant App Poster Image
Good strategy game exposes kids to negativity, mature ads.

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A lot or a little?

The parents' guide to what's in this app.

Educational Value

Kids solve challenges using strategy as they guide an elephant to walk over bridges, destroying as many as possible.

Ease of Play

Tutorials offer guidance and support, and includes strategies to help create a strategy when solving each puzzle. 

Violence

Elephant walks along bridges which the game describes as "destroying" bridges. Euler is reportedly lonely and performing these bad actions under the guidance of an evil witch. 

Sex
Language

Words like "fat" are used to describe the elephant. People in the make-believe world are labeled as "stupid." The elephant feels he is "evil." People "hate" and "insult" Euler the Elephant.  

Consumerism

To move onto the next level without mastering it, kids must watch a "skippable" video promoting apps for 15 seconds. One cartoon ad included a naked man with a large square blocking his genitals who is standing in a bathroom with exploding plumbing that includes a toilet leaking brown water. Another app was for a Vegas slot machine game. The location in which to skip the video is not clearly identifiable. There's no gate to stop kids from accessing the App store to purchase these apps. In-app purchases are available to reduce exposure to ads.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Euler the Elephant is a puzzle game that encourages strategic thinking and problem solving. Euler the Elephant lives in a world called Ignorantia where the animal is guided to "destroy" as many bridges as possible. Though the game itself is appropriate for younger kids, people and animals are labeled as "fat," "stupid," and "evil." Also, unless you make in-app purchases, kids may see ads that include adult themes like a naked man with a square covering his genitals and a slot machine app. There's no parent gate on the purchases. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change.

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What's it about?

EULER THE ELEPHANT is a problem-solving game puzzle game. The main character walks over bridges in each world to destroy them in a sequence that the player provides by tapping them in a specific order. Each puzzle has a target number of bridges to eliminate in order to show mastery. Players advance through the 7 worlds, with 15 levels in each world, as they solve puzzles and looking for the "seven artifacts of wisdom."  If a player misses only one bridge from the desired target, they can still advance to the next level but are prompted to watch a video promoting various apps first. Puzzles get increasingly harder. More challenging games even include the ability for the elephant to teleport to another island on the map. A map is provided for kids to "mark up" by placing arrows and X's to design a strategic plan. There are additional rewards and incentives for kids who play every day. For kids who play every day for a month, they can be identified as Euler's "best friend."  If Euler "dies" then game play is suspend for an hour until his life is charged back. In-app purchases for $0.99 include Quick Recovery to recharge Euler's lives in 30 seconds instead of a hour, a Super Crayon that never runs out of ink when planning strategy, and a Fast Forward option that allows players to finish levels faster, without watching ads. Additional purchases include $1.99 to buy Euler a hat or $2.99 for sunglasses. These clothing items can be earned for consistent game play daily over the course of a month. An oracle can also be bought for $0.99 which offers hints to solving all the puzzles.

 

Is it any good?

This challenging game includes a lot of great puzzles that challenge a child's visual spatial skills, attention and problem solving, but some of the content and ads isn't great for kids. There's strategy involved, with many opportunities for kids to successfully solve problems by setting goals and planning ahead. However, the backstory is difficult to understand and is very negative. The premise of the game includes a lonely Euler the Elephant who's bullied by a witch to "destroy" bridges in his community. During the game, the elephant walks past signs written in a child's writing with incorrect spelling geared towards the elephant which include the words "hait," "fat" and "stewpid." While parents need opportunities to open the door to discuss emotions and situations with their kids when it comes to bullying, portraying these concepts within the app could have been done in a more empathetic and positive way. For those who are not able to master the level perfectly, with only one missed bridge, they're given an opportunity to try the next challenge if they watch a video promoting apps which aren't kid-friendly.  Parents may want to play along with kids to help complete the challenges together or consider pay $0.99 to finish levels quicker without watching ads.

Talk to your kids about ...

  • Families can talk about how Euler the Elephant is a game of strategy. It's easy to make a decision quickly, but sometimes making quick choices without careful thoughtful planning isn't always the best option. How can you make careful decisions?

  • Talk about bullies and people in our day-to-day lives that exert a lot of power and control over others, making them feel lonely and insignificant. What should you do if you encounter a bully? What does it mean to be an upstander?

  • Talk about the negative words applied to people and animals in the app. Is it okay to label people this way? Why or why not?

App details

  • Devices: iPhone, iPod Touch, iPad
  • Skills: Thinking & Reasoning: applying information, decision-making, logic, problem solving, solving puzzles, spatial reasoning, strategy, thinking critically
    Self-Direction: work to achieve goals
  • Pricing structure: Free (with optional in-app purchases)
  • Release date: January 26, 2019
  • Category: Kids' Games
  • Topics: STEM
  • Size: 323.70 MB
  • Publisher: Oraharo Entertainment DOO
  • Version: 1.0.2
  • Minimum software requirements: iOS 8.0 or later
  • Last updated: July 26, 2019

Themes & Topics

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For kids who love puzzles and problem solving

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