You want to start your own school where everyone will be welcome. First, you get to customize your character (skin color, hair, face, clothes, and name), then begin adding people and buildings to your school community. You'll spend time (and coins) recruiting other students, choosing what kind of people they'll be, then helping them solve their social problems. In the beginning, there are Nerds, Preps, and Jocks, but you have the option to recruit a diverse student body including Actors, Musicians, Cheerleaders, Dancers, Gamers, Wallflowers, Vampires, and Artists. The game progresses through a series of quests that create a storyline for its characters. Often, you'll need to decide on a response to a scenario similar to a choose-your-own-adventure story. In the meantime, you'll decorate campus, set up characters for dates, host parties, battle bullies, take part in the school play, help a struggling pal with his studies, and save the homecoming celebrations from ruin.