Parents' Guide to Highrise - Virtual World

Highrise - Virtual World Poster Image

Common Sense Media Review

By Neilie Johnson , based on child development research. How do we rate?

age 18+

Risk-filled community focuses on appearances, sex talk.

Parents Need to Know

Why Age 18+?

Any Positive Content?

Parent and Kid Reviews

age 17+

Based on 22 parent reviews

Parents say that the mobile app is extremely unsafe for children, citing rampant bullying, inappropriate content, and a lack of moderation. There are significant concerns about the game's violent and sexual themes, as well as its potential for scamming and predatory behavior, making it unsuitable for minors despite its misleading age rating.

  • unsafe for kids
  • graphic content
  • predatory behavior
  • bullying issues
  • poor moderation
Summarized with AI

age 15+

Based on 7 kid reviews

Privacy Rating Warning

  • Unclear whether personal information is sold or rented to third parties.
  • Personal information is shared for third-party marketing.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
  • Data profiles are created and used for personalised advertisements.

What's It About?

HIGHRISE – VIRTUAL WORLD is a freemium social networking app that lets users create and customize cartoon avatars of themselves and interact with other users online. Users can also create and customize their own "rooms" for other users to visit and are rewarded with in-app currency for gathering "likes." The app offers a wide range of room furnishings, clothing, and accessories for sale in its in-app store, and lets players make Facebook-style posts and designate them as public or private. A searchable news feed lets users search for content by keyword and hashtag, and users are encouraged to complete reward-giving missions by socializing and visiting other users' rooms. Users can also join or create "Crews" (essentially, online cliques) and can "prevent the peasant masses from ever entering" their rooms with various access settings.

Is It Any Good?

Our review:
Parents say ( 22 ):
Kids say ( 7 ):

This app's childlike take on Sims-like gameplay has the potential to create an unsafe online environment for your teen and is doing so in spades. To start, there are plenty of possibilities for kids to feel left out and bullied. The app rewards you for being "liked" and being part of a Crew. The former's more likely to happen the more attention-getting your avatar is (i.e., the more gear you buy), and joining a Crew means asking for invites. Rooms can be made invite-only, which can be a good safety mechanism, but can also be used to exclude people out of spite. Of course, these grade school politics are the least of your worries. Far more concerning is the prevalence of sexually explicit talk. Users create nightclub rooms and "dirty" rooms where people discuss things that would make a truck driver blush. Even outside these designated places, profanity (words like "f—k," "pu—y," and "s—t") is rampant. News feeds also contain lots of commentary about drugs, drinking, and other users' physical attractiveness. The result is a near-constant barrage of judgment, negativity, and sexual expectation. On a purely technical note, the app's inconsistent, obscure interface makes it hard to figure out how to do things like build and customize rooms, but this is really beside the point. In a controlled environment, Highrise – Virtual World might be a fun, inclusive place for kids and teens to socialize; as it is, it's a sure bet for raising their anxiety and lowering their self-esteem.

Talk to Your Kids About ...

  • Families can talk about how to handle uncomfortable online situations, including ones on Highrise - Virtual World. Do your teens know what to do if an online conversation turns to sex? What's okay and not okay to post in forums like this?

  • Talk about how online communities affect self-esteem. Do you know how to process rejection or exclusion from online cliques?

  • Discuss online peer pressure. Can you resist pressure to do and say things you know aren't right?

App Details

  • Devices : iPhone , iPod Touch , iPad
  • Pricing structure : Free (optional paid monthly membership and optional in-app purchases)
  • Release date : July 26, 2015
  • Genre : Social Networking
  • Publisher : PocketzWorld Inc.
  • Version : 2.3.3
  • Minimum software requirements : iOS 8.0 or later
  • Last updated : October 9, 2025

Did we miss something on diversity?

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