I Heart Casey Simpson

App review by
Dana Anderson, Common Sense Media
I Heart Casey Simpson App Poster Image
Casey's fans pushed to watch ads for coins, play so-so game.

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A lot or a little?

The parents' guide to what's in this app.

Educational Value

Created for entertainment and not with educational intent.

Ease of Play

Easy to play. Just swipe to move the hearts or stars around Casey's head as it spins. Make sure the hearts or stars don't touch. Spinning speeds up as you play. More than 1,000 levels.

Violence
Sex
Language
Consumerism

Promotional tool with full-screen video ads for unrelated media products, such as movies. You can earn points for watching promotional videos for other games. The app's developer clearly states its goal for its clients, including Casey Simpson: "What are we good at? Making you money!" Coins can be purchased in-app for $0.99 to $2.99. Banner ads can be removed for $1.99. No parent gate.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that I Heart Casey Simpson is an arcade-style game app for the fans of the Nickelodeon actor and musical.ly star. Kids have the option to earn coins in the game by watching promotional videos, and they must watch ads for apps after losing a round of the game. In-app purchases include buying "Casey Coins" and paying to eliminate banner ads that run at the bottom of the game screen. At the time of this review, there's no posted privacy policy.

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What's it about?

Tap "Play" on the hearts or stars icon on I HEART CASEY SIMPSON and swipe the hearts or stars as the Casey Simpson bobble head spins. If they touch, you lose and have to watch an ad. There are more than 1,000 levels.

Is it any good?

For some Casey Simpson fans, shooting hearts and stars at his twirling bobble head as it smiles and frowns may be enough, but the real aim of the game is for the creators to make money. The I Heart Casey Simpson app's first goal is a money-making promotional tool for a personality brand, not a quality game experience. The app persuades kids to watch promotional videos to earn game coins so the app can make more money from advertisers, and it plants continual banner ads at the bottom of the screen (players can remove them with an in-app purchase). Also, the lack of a privacy policy is a concern, as it's unclear how information is collected and shared. Overall, the quality of this rather dull game probably isn't worth wading through all those ads, even for the most committed Casey Simpson fan.

Talk to your kids about ...

  • Families can talk about how apps like I Heart Casey Simpson are more about promoting a brand and making money than it is about producing a stellar gaming experience for players. Ask your kid: What are some ways you can assess an app's quality?

  • If your kid is a Casey Simpson fan, watch some musical.ly videos and ask your kids what they like about him.

  • Talk about the practice of watching promo videos to get coins or points on apps. What do your kids think about that option? Do they do it? Why, or why not?

App details

For kids who love video stars and tween TV shows

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