Marvel Spider-Man Unlimited

This fast-paced endless runner does a great job of capturing the feel of the comic books, but the heavy push for advertising should set off players' spidey senses. Marvel Spider-Man Unlimited brings the wall crawler's web-slinging heroics to mobile platforms and puts your reflexes to the test, tossing everything at Spidey short of a kitchen sink. Obstacles drop from the sky, lasers shoot in all directions, bad guys get rocket packs AND rocket launchers, and if you manage to survive all that, there's still a big, bad villain to face. That's all before starting the cycle over again, even faster and more dangerous than before. While that seems overwhelming, the game's controls are very fluid and easy to learn. Best of all, there's never a moment when you don't actually feel like your friendly neighborhood Spider-Man.

As good as Marvel Spider-Man Unlimited may be, the biggest thing to get your spider sense tingling is the ever-present push to buy something. The game is constantly throwing pop-ups in your face, pressuring you to buy some sort of insane bundle filled with random extras. When the game's not pushing you to spend money, it's nudging you to watch ads for other games to continue progress during a run, add tokens, etc. On the upside, you can choose to skip out on spending or watching and still make significant progress in the game, because it's fairly generous with dishing out content like extra characters. Some of those heroes require a lot more grinding and luck to get than others, but thanks to the range of content available, you're still likely to get a decent mix of both new and familiar characters to swing through the skyline with.