Shopkins: Shoppie Dash!

App review by
Dana Anderson, Common Sense Media
Shopkins: Shoppie Dash! App Poster Image
Help Shoppies deliver gifts to cute friends; consumer focus.

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A lot or a little?

The parents' guide to what's in this app.

Educational Value

Created for entertainment and not educational intent.

Ease of Play

An on-screen hand appears to show kids how and where to move. Taps and small swipes are all that's required, but some of the left-to-right swiping motions are not immediately responsive.

Violence & Scariness
Sexy Stuff
Language
Consumerism

Obviously connected to the Shopkins toy line, although there are no direct ads in the app for the toys. By tapping the More Games icon on the app's main page, players are moved to a page that promotes the Welcome to Shopville app; a parent gate exists between that page and the App Store.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Shopkins: Shoppie Dash! is an arcade-like game in which players move their Shoppies around Shopville and Petkins Park to deliver packages to pets and other object "friends." The app's 50 levels include characters that will be recognizable to serious Shopkins fans. Players must complete each level (which takes no more than a minute) to move onto the next level. Read the app's privacy policy to find out about the types of information collected and shared.

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What's it about?

To play SHOPKINS: SHOPPIE DASH!, simply tap the level you're on, and the package that you need to find and the character you must deliver the package to both appear. Tap to move the character forward, and swipe to move her left or right or turn her around. Stop to avoid objects moving down the street and time your taps to cross the street when there are no obstacles. If the character runs into an obstacle, the player hears "Oh, oh!" and the Shoppie drops the package.

Is it any good?

Shopkins fans will love finding and delivering packages to yet another cute animal or object friend through 50 levels, but what it delivers in cuteness, it lacks in challenging gameplay. Still, the surprise of which character comes next, the small challenge of moving around obstacles, and finding both the package and the character may be more than enough to please fans. Parents who aren't fond of the general shopping promotion that Shopkins is known for likely will find just as much not to like in Shopkins: Shoppie Dash!, with the constant focus on shopping and numerous objects among the "friends" to whom Shoppies deliver packages. Thankfully, there are no in-app purchases, so even though kids are receiving the not-so-subtle messages about accumulating stuff, parents won't feel pressured to shell out more and more money within the app. 

Talk to your kids about ...

  • Families can read and talk about Common Sense Media's Selling to Kids Tips to find out more about product tie-ins on apps such as Shopkins: Shoppie Dash! and other media, as well as other ways parents can clue kids into sneaky marketing.

  • Tap into your Shopkins' fans' creative minds. Ask them about what's happening as they're delivering the packages. If they typically play with Shopkins toys in imaginary play, there may be much more going on in their minds when playing this app than just tapping and swiping.

App details

For kids who love money apps and fun games

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