A Lot or a Little?
What you will—and won't—find in this app.
Ease of Play
Hand prompts kids how to move when necessary. Easy controls, though skill is necessary.
Products & Purchases
App ties in to Shopkins toy line, though no purchases are necessary. All products and locations are shopping-related.
Parents Need to Know
Is It Any Good?
The toy-collecting craze goes virtual and broadens the fun with four fun mini-games (plus a bonus game), but some parents may object to the completely consumer-focused objectives. Kids who collect Shopkins will love adding to a virtual collection, but the games are actually fun and challenging for non-collectors, too. Though the games offer entertainment and variety, kids may tire of it before playing long enough to unlock the fifth surprise store, which takes quite a lot of play time to open. Also, though there are no in-app purchases, everything is about shopping and products -- including candy and cupcakes -- so it's not an app for families who want to downplay consumerism.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.