Parents' Guide to

Vlad and Niki Supermarket game

By Mieke VanderBorght, Common Sense Media Reviewer

age 13+

Shopping YouTubers ooze consumerism, ads; not for kids.

App iPhone , iPod Touch , iPad , Android Free to try Family Games
Vlad and Niki Supermarket game Poster Image

A Lot or a Little?

What you will—and won't—find in this app.

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Privacy Rating Warning

  • Unclear whether personal information is sold or rented to third parties.
  • Personal information is not shared for third-party marketing.
  • Personalised advertising is displayed.
  • Data are collected by third-parties for their own purposes.
  • Unclear whether this product uses a user's information to track and target advertisements on other third-party websites or services.
  • Unclear whether this product creates and uses data profiles for personalised advertisements.

Is It Any Good?

Our review:
Parents say Not yet rated
Kids say (1 ):

This blatant attempt to rake in more cash from a popular YouTube channel encourages materialistic thinking and offers very little of value to kids. Not only is Vlad and Niki Supermarket game constantly interrupted by ads and pushes to upgrade or rate, but also the app prizes shopping as something that's fun, exciting, and a reward for good behavior. And because there's no parent gate, kids can click through ads or the invite to upgrade without a parent's permission.

Not only that, but the experience the ads interrupt is full of errors and weak attempts to create something that might look vaguely educational. Kids need to match pictures to find the right items on the store shelf, and then place those items in the right place at home. Also, game mechanics are poorly designed. Kids' choices don't seem to have any effect on what happens in the game. For example, choosing Niki "helper" or Niki "mischief" doesn't actually change anything that Niki does. While at the store, dad makes comments that aren't at all relevant to what kids are doing. And it doesn't make any difference if kids choose the items on the shopping list. Language use doesn't make sense either. For example, mom asks dad "How is your repairment going?" when asking about some house repair he's supposedly been working on. Or, the kids say "Mommy camed in" and "We were so boreded." So, no matter how much your kids love Vlad and Niki, it's best to steer clear of this app.

App Details

  • Devices: iPhone , iPod Touch , iPad , Android
  • Pricing structure: Free to try (free version comes with ads. $.99 to get rid of ads; $2.99 for full version with no ads)
  • Release date: October 29, 2020
  • Category: Family Games
  • Publisher: Oculist
  • Version: 1.4
  • Minimum software requirements: iOS 10.0 or later; Android 4.4
  • Last updated: July 26, 2021

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