Vlad and Niki Supermarket game

App review by
Mieke VanderBorght, Common Sense Media
Vlad and Niki Supermarket game App Poster Image
Shopping YouTubers ooze consumerism, ads; not for kids.

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Kids say

age 5+
Based on 1 review

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A lot or a little?

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Educational Value

Kids get a little practice with finding items on a list, matching shapes, and counting money, but any educational value is negated by errors in language and constant interruptions with ads.

Ease of Play

The free version has a ton of ads for in-app purchases and third party apps. The "No ad" version still encourages in-app purchases. There's no parent gate when kids tap on the ads. The game's main theme is shopping. The app is associated with the Vlad and Niki brand.

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What parents need to know

Parents need to know that Vlad and Niki Supermarket game is shopping game meant to promote the Vlad and Niki YouTube channel. If the age rating seems high for this kind of app, that's because it is. Its target age is preschoolers, but persistent ads and a lack of parent gate on in-app purchases make it completely inappropriate for that age range, or younger kids of any age. The app has three pay levels. The free version has a ton of third-party still and video ads that make it very difficult to play the game. A $.99 in-purchase for the no-ad version gets rid of the third party ads, but still has ads for the highest pay level, which costs $2.99 for the full version. There are also persistent pop-up requests to give the app a 5 star rating. The entire game is about going shopping, including going to the toy store to buy toys to reward the kids for being "good." There are also many incorrect or odd uses of language in the narration. And, the mom and dad take on stereotypical gender roles. For example, mom cooks and dad works with tools. The app can be set to English or Russian in the settings menu. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change.

User Reviews

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Teen, 16 years old Written byicecreamlover January 10, 2021


its a good game and why is it rated 13+?

What's it about?

Tap play to enter VLAD AND NIKI SUPERMARKET GAME, and then choose one of four character icons to play a game. A short animation sets up the game: Vlad and Niki are bored, dad needs some tools, or mom needs food from the supermarket, for example. At the store, kids see a short shopping list. Kids must choose those items as they appear on the shelf while dad, Vlad, and Niki walk through the store. Sometimes Niki grabs items off the shelf that are not on the list. When the family makes it to the cash register, kids choose the right amount of money to pay for the items. Then, back at home, kids put the items away where they belong.

Is it any good?

This blatant attempt to rake in more cash from a popular YouTube channel encourages materialistic thinking and offers very little of value to kids. Not only is Vlad and Niki Supermarket game constantly interrupted by ads and pushes to upgrade or rate, but also the app prizes shopping as something that's fun, exciting, and a reward for good behavior. And because there's no parent gate, kids can click through ads or the invite to upgrade without a parent's permission. 

Not only that, but the experience the ads interrupt is full of errors and weak attempts to create something that might look vaguely educational. Kids need to match pictures to find the right items on the store shelf, and then place those items in the right place at home. Also, game mechanics are poorly designed. Kids' choices don't seem to have any effect on what happens in the game. For example, choosing Niki "helper" or Niki "mischief" doesn't actually change anything that Niki does. While at the store, dad makes comments that aren't at all relevant to what kids are doing. And it doesn't make any difference if kids choose the items on the shopping list. Language use doesn't make sense either. For example, mom asks dad "How is your repairment going?" when asking about some house repair he's supposedly been working on. Or, the kids say "Mommy camed in" and "We were so boreded." So, no matter how much your kids love Vlad and Niki, it's best to steer clear of this app.

Talk to your kids about ...

  • Families can talk about the strong themes of consumerism. Is it exciting to go shopping? Why or why not? What are your family's values?

  • Make your family's policies around in-app purchases clear. Unless you plan on buying the full version, be present with kids as they play. Talk about why there are so many ads and discuss if there's a way to enjoy the app despite the ads.

  • Discuss why Vlad and Niki Supermarket game may be appealing. For kids who watch the Vlad and Niki YouTube channel, does it seem like it could be fun to play with these familiar characters?

App details

  • Devices: iPhone, iPod Touch, iPad, Android
  • Price: Free to play
  • Pricing structure: Free to try (free version comes with ads. $.99 to get rid of ads; $2.99 for full version with no ads)
  • Release date: October 29, 2020
  • Category: Family Games
  • Size: 178.40 MB
  • Publisher: Oculist
  • Version: 1.4
  • Minimum software requirements: iOS 10.0 or later; Android 4.4
  • Last updated: July 26, 2021

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