Imagine: Fashion Stylist

Common Sense Media says

Kids can be creative as they assemble outfits for customers.





What parents need to know

Positive messages

The game rewards creativity as well as fulfilling the needs of others. Keep in mind, however, that the entire focus of the game is on clothing and girls' physical looks.

Positive role models

Everybody in the game, with the exception of a picky shopper character, is overwhelmingly positive and complimentary. Even when a customer doesn't love the clothes you've picked out, the game still makes sure there's someone to encourage you to do better next time.

Ease of play

As long as you can follow directions (which is the true test of the game), you should be able to do very well.

Violence & scariness
Not applicable
Not applicable

This game is just one of dozens of titles in the ever-expanding Imagine line of girls' video games.

Parents Need to Know

Parents need to know that Imagine: Fashion Stylist is a simulation game that puts kids in the shoes of the manager of a clothing store. While the focus is pretty much entirely on fashion and one's physical looks, the game does encourage players to be creative and express themselves with the styles they choose for clients. There's also some management involved, as your character will actually run the store. Players will learn simple business lessons like keeping within a budget.

Parents say

Kids say

What's it about?

In IMAGINE: FASHION STYLIST, you get to be the manager of a mall clothing store. You will not only help customers find clothes that match exactly what they're looking for, you will also have to manage the store's money and visit (make-believe) fashion designers to decide which clothes you'll buy to stock your store. The storyline and format of the game are incredibly similar to that of Nintendo's Style Savvy.

Is it any good?


Imagine: Fashion Stylist offers a lot of great features for kids interested in fashion. They can express their creativity not only in the outfits they put together for clients, but also in the clothing lines and pieces they decide to stock in their store. But the game is not all about creativity. It also offers a fair amount of business-type play. Kids will be tempted to stock their stores with every cool shirt or dress they see, but they'll be forced to choose more wisely as they have a limited amount of funds. The game is very good, and frankly would seem much better if it didn't bear such an incredibly strong resemblance to another great DS fashion game, Style Savvy, which offers all the same and more, and is presented with a bit more polish.

Families can talk about...

  • Parents can talk about personal style. How can people express themselves through the clothing they wear in real life?

  • When does interest in one's looks go too far and become obsession over physical appearance?

Game details

Platforms:Nintendo DS, Nintendo DSi
Available online?Not available online
Release date:November 2, 2010
ESRB rating:E for (No descriptors) (Nintendo DS, Nintendo DSi)

This review of Imagine: Fashion Stylist was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 12 years old October 8, 2011

A Bit of a Dissapointment

I've played Imagine Fashion Designer New York and Style Savvy and I loved them both. When I got this game I was really excited and hoped it would be just as good as those games. Anyways, I played it for about and hour and a half and thought fun. The next day I played it again and was dissapointed. First, the graphics were cheaply done. Second, there was almost no finale. I was hoping for something big like in Style Savvy and Imagine Fashion Designer New York but it basically just said "Congrats you've completed Imagine Fashion Stylist." I was kinda dissapointed at this game. I think I will go to "Game Stop" and trade it in.
Teen, 15 years old Written byMASSICLIKPERCYJ... July 31, 2011


GAMES AREN'T GAMES WITHOUT FREAKING KOKIRI. Press (A) AND (B) to talk, first boss is either molgera or bowser from super mario. Puppet ganon is the hardest. U will need arrows.
Kid, 0 years old December 6, 2010

have fun with your game merry cristmas

i think you should let your wach I carly i wach it all the and buy their they are fun why don't u let your kids? they will have and so will you so onblock the icarly and let them have fun. from jaylin pirtle klitzka no problame Icarly merry chrismas
What other families should know
Too much consumerism
Educational value


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